Brand Strategist Needed to Re-Brand Real Estate Technology Company
$1500-3000 USD
Paid on delivery
Real Estate Technology Company is seeking a brand strategist to create a brand expression guideline. The person(s) hired will be required to sit through an overview of our company and our service offerings. They will ultimately be entrusted with developing a full brand strategy including but not limited to logos, typefaces, tag-line, communication styles, and color palette.
Skills required:
Brand Strategy, Graphic Design, Marketing
Interested applicants should be prepared to show samples of previous brand guideline style projects.
This is an example of what you will need to ultimately provide to us:
1) Brand Overview
a. What we do
b. About these guidelines (why they are important)
2) Brand Positioning
a. Tagline
b. Description
3) Visual Characteristics
a. How we visually showcase our brand personality
b. 3 visual characteristics
i. Pinwheel of characteristics
4) Voice Characteristics
a. How our brand voice and positioning go hand in hand
b. 3 voice characteristics
i. Pinwheel of characteristics
5) Logo
a. Design of Logo
i. Logo Do’s and Don’ts
b. Print Standards
c. Web Standards
d. File types
6) Mark
a. Color
b. Orientation
c. Spacing
d. Watermark
e. Other Standards
7) Color Palette
a. CMYK
b. RGB
c. HEX
d. Pantone
e. Greyscale
8) Typography
a. Fonts
b. Heirarchy
9) Digital Typography
a. Web Typography
10) Co-Branding
a. Dominate Branding
b. Equal Coverage Branding
c. Partner Dominate Branding
11) Email Signature
Project ID: #6506984
About the project
17 freelancers are bidding on average $2643 for this job
Good day, we can do this job done for you!!! Make an impact with top notch designs, we are ready to work on your project. We offer professional services of innovative graphic design at a very reasonable price. Our w More
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Have read the info, and have a few questions about the work. Please message us to discuss the details of the project. We are the #1 US (as in United States, born and raised) provider on Freelancer.com. Nova More
Dear Sir, First of all, please ignore the bid amount, as it is just a placeholder to submit the proposal & start our communication but before entering our official bid amount, I wanted to hear from you thru' PMB to More
Let’s start for the Dezine Elegancy! We are ready for your project!!! Please check my portfolio in the provided link, https://www.freelancer.com/u/deziner313.html Deziner 313 is an innovative studio specializ More
im a computer science engineer with a mba in marketing. I'm not working as I recently got married & moved to US. Looking for work asap.
Dear Real Estate Technology Company, I would like to introduce myself. My name is Katerina and I am a European living and working in Malaysia. I have a strong background in Marketing, with Bachelor and Master's More
