International Business() - repost
£20-250 GBP
Paid on delivery
The International Business Assignment assesses your understanding of the following:
1. ‘Your’ chosen country from a country risk point of view
2. The implications of establishing a new trading activity between the UK and ‘your’ chosen country
3. How you would market products/services to this country
‘Your’ chosen country is best if it is the same country you used to explore cultural differences in the Managing Across Cultures module although you can change your mind and choose a different country if you wish. The objective of the assignment is to investigate and make an informed decision on whether the opportunity you are exploring is a good one and if so why. You are presenting your report to your Board of Directors to gain their support.
You are required to produce a formal report that addresses the following points/questions:I. Describe ‘your’ country from a business perspective including, but not limited to: its major industries, main exports and imports, balance between MNCs, Large Companies and SMEs, current state of engagement with high technology electronic products. (20 marks)
II. What are the macro-level and micro-level business risks associated with trading between the UK and ‘your’ country? (20 marks)
III. You are the Chief Executive Officer of a Medium Sized UK high technology electronics design and manufacturing company. Your current market is only within the UK but you see the opportunity to market to ‘your’ country. Using your country analysis (parts 1 – 3 above) how would you recommend entering ‘your’ country? What mode and scale of entry would you propose and when, relative to others offering your technology, would you enter? Explain your reasoning. (25 marks)
IV. What would your marketing approach be? (25 marks)
To answer this assignment you should select a product you would like to market, the product can be in any electronics technology sector (e.g. communications, computing, energy generation, medical electronics, sports equipment, etc.) You should describe this product or product line clearly at the start of your report and ensure that all sections of it are relevant to this product. State all assumptions you make. You are strongly advised to use the same product line in this assignment as you are using to answer the International Finance Assignment. Your report should be a maximum of 3,000 words. All submitted work must be your own or fully accredited to the source from which you obtain it. All references must use the IEEE referencing system. 10 marks will be awarded for the overall quality, readability and referencing of your report.
Project ID: #4797049
About the project
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