Font to design logo jobs

...effective business logo that will represent my brand. The main features I'm looking for in the logo include: - Minimalistic Design: I prefer a clean and simple design, avoiding any unnecessary details. - Color Scheme: The logo should incorporate a color scheme with a background image in the letters. - Font: While I don't have a specific font style in mind, I'm open to suggestions that align with the minimalistic theme that is professional and bold. I'm looking for a talented and creative graphic designer who can bring my brand vision to life. Experience in minimalistic design and color theory along with brand design would be advantageous. I have attached an example of a logo that ma...

I'm in need of a dedicated developer to build an iPhone and Apple Watch Quran application. Here's what I'm envisaging for the project: - The app should include the complete text of the Quran. - Since I am only interested in guest mode, there's no need for user account functionality. See the video I uploaded to note the most important feature of the both apps the iPhone and Apple watch. Here's a list of the functionalities that should be provided by the QuranicTouch iPhone and Apple Watch app: 1. Voice-Activated Controls: Use Tap to activate the microphone and begin recitation; the app will display the verses you are reciting on your watch face. 2. Surah Navigation: Call out the name of a surah to navigate directly to it. 3. Ch...

We are seeking talented designers to create an innovative and user-friendly web application for IT recruitment that connects candidates with companies. This platform should streamline the recruitment process, support detailed profile management, and facilitate secure job placements and agreements. Design Requirements 1. User Management - Designs for separate registration and login processes for candidates and companies. - Interfaces for user roles and permissions, including an admin panel. - Layouts supporting multi-factor authentication and candidate verification processes. 2. Profile and Agreement Management - Clean designs for candidate and company profile pages that include personal, educational, and professional details. - Interfaces for uploading and managing digital...

### Description: I am seeking a skilled software developer to integrate Arabic language support into our existing font generation system developed in C#. Currently, our system supports multiple languages but lacks comprehensive support for Arabic. ### Requirements: 1. Strong proficiency in C# and .NET Framework. 2. Experience with processing and analyzing texts in various Unicode encodings. 3. Ability to effectively implement and integrate UTF-8 encoding into the existing system. 4. Previous experience with font systems, particularly in Windows environments. 5. Ability to use diagnostics and debugging tools to identify and resolve issues. ### Objectives: - **System Update**: Enable the system to generate fonts that support Arabic script. -...

...freelancer to help build a distinctive and minimalistic brand identity for my energy healing business. This includes logo design, color palette creation, and font / typography selection, all of which should convey a minimalist, clean, and direct impression to our clients. Business Name: Lifeforce Integrated Tagline: Wellness through energy The visual identity must convey: flow, vitality, balance, strength and joy (all aspects of healing) Business values: compassion, healing, ongoing skill development, integrity, connection, empowerment. Key focus areas: - Logo Design: Deliver a minimalist and aesthetically pleasing logo aligned with components of visual identity. - Color Palette: Primarily focus on using cool colors comprising...

...finalize the logo for my new cake business called 'burnt.' See attachment, this is my idea, I would like to keep it minimalistic and lower case font. Currently the first thing I need is a logo that I can use for my Instagram page. I'm quite happy with the idea I have but would like some help with finalizing my logo. Below freelancer.com's AI has summarized my request. Here are the details and required modifications: - Color Adjustments : I like the current color scheme, but I would like to see a couple similar examples with variations in brightness and gradient, maybe it will work better to showcase the company name. - Font Changes: I need assistance in tweaking the logo's text to im...

I need a talented arabic designer to create a vintage-themed A4 frame. The example of design is attached The choice of The font and the color of the Word ( Star Award ) is up to you. The font of The arabic slogan to be matched with the english font in brand manual of novacutan biopro The color of the arabic slogan is Green from the attached brand manual of novacutan Biopro Arabic Slogan شد للوجه و نضارة ، تدوم

I need a simple line drawing ready for engraving that should be a "Crest" ie. A shield with the Initials DA in gothic font. This has to be engravable, so it should be in an AI file format, and nice and clean. Should be a very easy job, needs to be a quick turn around.

...help in revamping my crypto website for 12000 pkr. The improvements I want to see include: - Enhanced navigation menus: You must be able to design clear, intuitive menus that help users find their way around our site. - Better typography and color scheme: Our site needs a more visually appealing font style and color scheme. It's imperative that you have a keen eye for aesthetics. - Improved layout of content: Content must be organized sensibly to provide users with a smooth browsing experience. I envision a modern and sleek look for my website. It should radiate a sense of sophistication and cutting-edge technology. The ideal candidate will have experience working on similar projects and a strong portfolio to back it up. You must be cap...

I'm looking for a graphic designer to recreate a crown based on a mock-up I provide. The design must be in a vector format (AI, EPS). Additionally, the 'Jerk King' font should also be created to match a specific color scheme as per the provided mock-up. Ideal Skills: - Graphic design - Proficiency in vector design software like Adobe Illustrator - Ability to match provided mock-ups precisely - Experience in typography and font design Please reach out if you're confident in your ability to deliver a faithful recreation of the crown and font.

[SUPER URGENT SHORT PROJECT 3 HOURS ONLY] Deadline: 8th may 2024 SOW: * 9 food products label designing (absolute minimalist) * All minute details (size, font, colours, prod. Description, pics etc.) provided in doc. * Sample label (both sides) .jpg & .pdf also provided for your ref. * NO ITERATION NEEDED. Deliverabe in .cdr file .ai files. You should have: - Free time to take this quick project - Proficient in graphic design. If you are expert you will complete in 3 hours max. - Experience in designing product labels, especially food labels - Attention to detail to accurately include all necessary information Please msg examples of your previous work when applying On nine one three seven two four eight three zero five.

I'm looking for a meticulous professional with exceptional attention to detail to type my project into a PDF file. Your responsibilities will be to: - Follow the Times New Roman, 12 size font. - Ensure you incorporate bullet points where necessary. Past experience in similar tasks will give you an advantage, but even if you don't have similar experience, a commitment to quality and timeliness is all I require.

I'm in need of a skilled designer who can create a captivating and enchanting logo for a cafe called "Skogsrået." The logo should embody a witchy, foresty aesthetic while alluding to the wonders of nature. **Key Aspects of the Design:** - Trees, Moon, Stars: Incorporating these elements subtly into the design would be ideal. - Color Palette: The colors I'm envisioning are purples, blues, greens, and earthy tones. These colors should blend seamlessly and evoke a sense of enchantment and mystery. - Font Style: I'm looking for a whimsical font style that complements the theme of the logo. It should be elegant yet playful. **Intended Usage:** - Website: The logo will be used on the website, so it ...

I'm in need of a skilled logo designer who can create a professional, text-based logo for my technology company. This logo should reflect a professional ambience, and requires a hassle-free, engaging style that instantly captures attention. Ideal Skills: • Substantial experience in graphic design, particularly with textual logos. • A keen understanding of the technology industry and ability to portray its professionalism. • Proven ability to transform conceptual ideas into powerful visual representations. This is not a project for heavy graphics, but rather font and layout focused creativity. Interested? Let's connect and discuss the details!

I require a capable DTP for an extensive task: converting over 1000 pages from PDF format into Word while ensuring to maintain the existing table structure, preserve all possible formatting including colors, font styles and also include headers and footers. The tables to be converted are of a basic complexity level, mainly comprising of simple rows columns. Ideal candidate should have good knowledge of DTP, proficiency in data conversion with a keen eye for detail to maintain the accuracy of data and its presentation.

...have PREVIOUSLY uploaded an image or written a comment to me should submit work. I don't want to waste anyone elses time as we have a lot of good talent already. Contests like these are unethical if I leave submissions open. Requirements: - The non-text components may be an exact replica of the reference design provided. - I'd prefer you start with the background first without text, unless you're able to easily seek a comparable/identical font. The W is malformed, which isn't what we want. - Must be designed for ease of altering colours in mind (group shapes in the editable). - Consider this will also be laser cut, although this may use two separate SVG's. Outputs: - Supply the editable vector image. Extras: - If you ...

...freelancer to extend the font list on my website specifically under the 'Vinyl Lettering' category. - The project involves adding new font styles to an existing list. - Each font should have a corresponding sample. - I would like to display up to a maximum of 100 font samples. Ideal Skills: - Web development - Graphic design - Proficiency in dealing with fonts and typography Please note that the client has skipped questions regarding font styles and format of the samples, so you would need to consult with them on these aspects. The fonts should be listed, and when selected, the "Sample Text" should change to show the appropriate look of the selected 'font style'...

...lookout for a proficient PHP developer with a keen eye for design to modify and customize a Colibrism PHP script, predominantly fashioned like Twitter. Here's what I need: 1. Color Scheme and Layout Alterations: - The current font type and color does not match my vision. Your eye for aesthetics should lead you to choose a combination that heightens user experience. - An adjustment of the navigation menu is required to make it user-friendly and intuitive. - I also expect a reworked header and footer design that better represents my brand. 2. Feature Addition and Functionality Enhancement: - In this project, we'll onboard new features and functionalities. The specifics will be discussed upon commencement, but expe...

...graphic designer to create a unique, modern/futuristic logo for my cargo van business, Hughes Transport Solutions. Key requirements include: **"At the heart of our logo is a deep, serene shade of blue, reminiscent of the steadfast ocean and the boundless sky. This color choice is no accident; it reflects our core values of reliability and trustworthiness. The logo features a stylized fleet of 2-3 vans, all with smooth lines and aerodynamic shape conveying a sense of motion and efficiency. The van is encircled by a graceful arc, suggesting our global reach and the all-encompassing nature of our services. The typography is clean and modern, with a bold font that stands firm, assuring our clients of our commitment to their needs. Together, ...

I'm on the search for a talented multi-tasker capable of seamless photo editing, modern logo design, and proficient in Photoshop editing. As the primary goal, I'm aiming to create a logo design that will significantly appeal to my target audience. Tact and a good understanding of brand positioning will come in handy in this project; so if you're a Graphic Designer seeking to make a substantial impact, please bid. We'll be relying on your discretion and creativity. Knowledge in modern design will also be a valuable asset. Looking forward to your bid! would like to create image 2968 font and style with image 2975 effects and colour Wording should say G6 Ladies

I NEED THREE INFOGRAPHICS CREATED. We have three separate infographics that we need created. Day to Day Operations, Day to Day Operations with a TPA, and Contracting Enrollment. You will find each of these charts in the files. We are looking to improve this very simple chart we have created. Attached is also the logo we have as well as some inspiration for color/font/etc. We want the infographic to have great color, and flow, using real word images/stock photos or cleverly related icons for each step. We want this to wow our potential customers. Note, the bubbles contain a lot of text. If it makes sense to use single words then a feature list below each bubble we are fine with that (see example). Please see project files and ask any c...

improve logo by recreating need the icon to be thicker - with same gradient colours i have the file font is: League Spartan The logo is: Ourdeal. The O is the part i need thicker Need someone who can do it now for £10

...technologies used (Widgets, JavaScript frameworks, Font scripts, Miscellaneous, Web servers, Programming languages, CDN, Maps, Development, Live chat, JavaScript libraries, UI frameworks). Potential use of Module Federation (50% sure) and Webpack (50% sure). Areas for Improvement: Technology Modernization: Consider upgrading libraries (jQuery, jQuery UI, Modernizr, Slick) to their latest versions or exploring modern alternatives (React, Angular, Vue.js) for better performance and maintainability. Component-Based Architecture: Refactor code into reusable components for improved maintainability and scalability, especially with React or Angular. Performance Optimization: Implement code splitting, lazy loading, caching strategies, and image optimization to enhance websi...

I need an Excel expert to update my spreadsheet. The main tasks include: - **Formulas and Calculations:** I require formulas to be implemented for various calculations. The freelancer should possess a strong understanding of Excel functions and be able to apply them accurately. - **Formatting:** The formatting of the spreadsheet needs to be updated. This includes: - **Font Styles and Sizes:** I need the text in the spreadsheet to be consistent and visually appealing. The freelancer should have a good sense of design and layout. - **Number Formats:** Incorrectly formatted numbers need to be corrected. The freelancer must be meticulous and detail-oriented in this aspect. - **Color Changes for Expired Dates:** An important part o...

I want to do rendering (3D model) for a range of products made from Acoustic panels ( see attached images). Now I want renders for the 10 numbers and 26 alphabet letters in this way: 1. An image of all 10 numbers together, but in 8 different colours (see attached colour swatches); so 8 images in total; 2. An image of all 26 alphabet letters (upper case) but in 8 different colours , so 8 images in total; 3. An image of all 26 alphabet letters (lower case) but in 8 different colours , so 8 images in total; Please use Arial Bold font. Also check this share folder for the material colours and texture:

...looking for a skilled designer, preferably with TCPDF experience, who can customize the PDF template on my Perfex CRM. I need you to: - Change the fonts and colors on the cover, header, and footer sections. - Incorporate logos and images I will provide into the design. - Rearrange the sections for a smoother, easily readable print layout. I want this new PDF template to stay consistent with my existing branding. As such, you'll need to emphasise and incorporate: - My company's distinctive color scheme. - Our unique logo and theme. - The specific font styles that we've been using in the company. Your understanding of branding consistency, creativity, and attention to details will be critical for this task. Previous wo...

I need a unique, bold, and eye-catching logo for my modern, artistic house and boat rental business. Here are my specific needs: NAME IS "THE KITSCHY KACTUS" - Color Scheme: I want the logo to feature vibrant and bold colors for a stand-out impression. - Key Elements: The main elements that should be incorporated in the logo are a modern-looking cactus and prickly pear cactus - Typography: The font should be bold and contemporary to match the modern vibe of our business but can also be eclectic and weird. This is for a vacation home and pontoon boat rental company. The house is modern with bright colors of salmon, turquoise, orange, and mint green. The graphic needs to be modern, artistic, eye-catching but not overly busy.

I'm on the lookout for an experienced designer who can meticulously breathe new life into my Sho...lookout for an experienced designer who can meticulously breathe new life into my Shopify website, perfectly optimizing it for both Desktop and Mobile interfaces. Main tasks include: - Refining the font and color scheme - Improving navigation and menu structure - Enhancing images and graphics Successful freelancers for this project ideally should have extensive experience in website redesign, especially with Shopify, and be adept in optimizing websites for different platforms. The style I envision for my revamped website is modern and minimalistic. I'm longing for a streamlined and stylish design that resonates with the current trends, without sacrificing functi...

...particular font style, KuranKerimFontAbay, that I would like to use for my project. I'm looking for an expert in font editing who can help me with two specific tasks: - Changing Font Style: I need the current font style to be modified to KuranKerimFontAbay. This requires a professional who understands font editing on a deeper level and can deliver a seamless transition to the desired style. - Adjusting Letter Spacing: I also need the letter spacing adjusted. In this case, I need more changes for a unique and professional look. This requires a keen eye for detail and a good understanding of typography. Ideal Skills and Experience: - Proven experience with font editing, particularly changing font styles a...

I'm in need of a specialist proficient in logo design and 3D video production. I am interested in a 3D logo video (for online marketing, website and more), and a 3D logo design for print and online use, this is for a new venture, a mattress recycling operation, the name of the company will be Matt-Less Limited and we would like either a mattress theme to run through the designs, or a recycling theme. The design should be sharp, crisp, bright, clear and strong, using bold colours. Key requirements include: - Creating a typographic-styled logo - Creating a 3D video featuring the designed logo (example attached) - Utilising artistic freedom to choose the best fitting font We would like the logo ...

I am seeking to develop an image editing and creation tool that provides a good balance of features for both professionals and beginners like me. The tool should support: - Basic editing functions such as crop, rotate, and resize. - Filters and effects to adjust brightness, contrast, saturation, and more. - A variety of text and sticker overlays for customization. - Aspects of Photoshop’s functionality, although I am flexible and open to suggestions on this regard. The ideal candidate for this task would be someone with experience in software development, particularly in the field of graphic software, who can respect the balance between simplicity and professional capacity in the tool’s design. Your understanding of Photoshop would be an asset. Loo...

Logo Refresh - looking for someone to help update the current logo for my business. I love it but I find that it is too dark, bold and intense. Would love to see how we could soften it to make it more friendly and appealing to all types of customers. Also, open to the idea of just cleaning up the logo to make it look elegant. There are 2 types of logos attached 1 - Main Logo 2 - Simplified Logo WWP I am still happy to keep the same colour but also open to similar colours if you have any other suggestions Font files are also uploaded

I'm in need of a competent graphics designer to update an existing artwork for me. The tasks to be done are straightforward: - Updating the product name using the same font to a new name - Adjusting the existing text and tweaking some of the design elements in the artwork. I envision the added text overlay to be of a modern style - minimalistic yet impactful. The ideal freelancer for this job should be experienced with modern design concepts and possess an eye for detail. Proficiency in Adobe Photoshop or similar software is a must. Your creative input will also be highly valued for this project. Any prior experience with text overlay design will be appreciated.

I'm seeking a talented graphic designer to modernize an existing logo with font, color scheme, and icon retained. The primary purpose of this update is to produce a high-resolution version, more than 150dpi, for use across various marketing materials. Ideal Candidate: - Proficient in graphic design and logo creation - Experienced in modernizing existing designs while retaining key elements - Able to deliver a high-resolution logo suitable for print and digital marketing Please include samples of your previous logo work in your proposal.

...creative designer who can handle a variety of design tasks. The project will involve: I already have a logo design but it needs editing. I want it to be more visible on social media at the moment you can't really read the words when it is uploaded. Possibly needs to be more bold. I like the wording Modern Money to be in modern pointy style font. I would also like another option of all the yellow font in Gold so that I can compare the two. I only need the logo at the moment but I will be needing the below in the near future. I am looking to work with someone that I can keep coming back to for additional graphic design work so I am relly needing someone I can continue to work with and unde...

Looking for a zesty logo designer with the hawks eye to combine font based design with creative illustrations for my basketball sports blog called "Raptors Den". The logo needs to encompass the same energy and charisma you'd see on a team badge. The ideal freelancer would be: - Skilled in typography - Experienced in creating illustrations - Masterly in choosing a color scheme that intimates the same spirit as a team logo We need someone who not only reflects this in their portfolio but can also bring these elements together for an iconic and memorable basketball blog logo.

I'm in need of a modern, bright, and bold logo for a new hat brand. This logo will primarily be used on our merchandise – think clothing and hats. Key Requirements: I am looking for a hat logo. The name is Vitamin P. The "P" should be in the center of a circular designed logo. The font should be similar to the sample font included in the attachments. The "P" should be similar to the "P" found on the hat photo uploaded. Not exactly like that, but similarly styled. - Modern Style: The ideal logo should have a modern and up-to-date aesthetic. It should appeal to a younger audience and be in line with today's design trends. - White Color Scheme: We're ...

I'm taking my brand, LIMITLESS RACING AND PERFORMANCE, to the next level with a cutting-edge sticker logo. I'm focused on a design that embodies the audacity and vitality of bold and vibrant style. Key features include: - A creative depiction of a nitrous oxide bottle - Incorporation of my brand name, 'LIMITLESS RACING AND PERFORMANCE' - My Instagram handle, 'LIMITLESSRACING21' should be visible, yet subtly integrated I've left the choice of primary color and the font style open-ended, welcoming your creative interpretation. An ideal candidate for this job would have rich experience in creating visually-striking, bold designs, preferably related to the racing or performance industry. Proficiency in graphic design...

Hi <font style="vertical-align: inherit;"><font style="vertical-align: inherit;"> Aqsa I. </font></font>, I noticed your profile and would like to offer you my project. We can discuss any details over chat.

DONT CHANGE THE FONT, I just need the logo to be more crisp, not an overhaul .I am looking for a talented graphic designer who can refine my existing logo to give it a more classy and elegant look. Check the new logo in attach Ideal Skills and Experience: - Proven experience in graphic design, particularly in logo refinement - Excellent understanding of elegant and sophisticated design styles - Skilled in aligning design elements with brand identity - Ability to refine font styles to convey a classy look - Proficiency in using software tools for graphic design Please include your relevant experience in your application.

...seeking a creative web designer to develop my portfolio website. Applicants should be familiar with constructing a site similar to (), with a single card format and a smooth UX. Please view media attached! Design elements and functionality features I'd like to incorporate include: - Integration of Embedded videos. -Collections of photos out of different categories of content: Project collections that include multiple categories of content ex. MOVIE 1 when expanded includes tagged photos & videos from content categories - Offering the option to download files. - Dynamic photo designs and layout - Photos should have a toggled option to turn on and off the description - Sample content needed in place of final content (you will have acc...

...professional, engaging logo for my brand "Cherí Dous". Key Requirements and Description of the Cherí Dous Logo: See images attached for inspiration: Style and Inspiration: The logo strikes a balance between edgy flair and playful sophistication. Font Design: Rendered in a flowing cursive style. Features a hint of graffiti-like flourishes for an intriguing edge. Maintains a slender and elegant profile without appearing too bold. Letter Craftsmanship: Each letter is precisely shaped. Combines refinement with a touch of daring. Overall Appearance: Clean and polished. Minimalistic embellishments to maintain a contemporary feel. Color Palette and Texture: Variations in color and texture offer versatility. Consistent ...

**Logo Design and Business Card Request for SinglesMix and Brickell Singles Mix** **Project Overview:** I am seeking a talented logo designer to create two sophisticated logos along with matching business card designs for my website, SinglesMix, and its local edition, Brickell Singles Mix. The logos and business cards should have an elegant and refined look, with a focus on timeless design and a sense of connection and exclusivity. **Logo Specifications for Singles Mix and Brickell Singles Mix:** - **Name Variations:** THESE ARE 2 DIFFERENT DESIGNS. PLEASE DO NOT PUT SINGLESMIX with BRICKELL SINGLES MIX BELOW IT - For SinglesMix: Singles Mix / SINGLES MIX / SINGLESMIX / singlesmix / singles mix - For Brickell Singles Mix: Brickell Sing...

i have the sketch and i need to do him coloring files i have png Regarding the design: The kebab man should represent the drawing on the right (Berlin from House of Money). Of course, he should be recognizable, but not so much that there could be legal consequences for me. The writing should no longer be DÖNER KEBAB but "DÖNNERSTAG" in the same font. It should remain red and white.

I'm looking for a creative and experienced designer to create an elegant and sophisticated text/font design for my boat's name. Boats name is going to be - Sail De Banx Your design should be: - Elegant and sophisticated: Embrace the sophisticated aesthetic I'm aiming for in your design. - Open to design elements: Whilst not mandatory, feel free to include nautical symbols, monogram designs, or abstract patterns if you feel it enhances your design. - Timely delivered: I'm working with a two-week timeframe, so please be prepared to meet this deadline. The perfect freelancer for this job is someone who has: - Excellent skills in typography and graphic design - A keen eye for detail - ...

I'm in need of a logo for my web design company, zuwip. This logo should be Elegant and modern. I am looking for a logo design and then font zuwip to the right of the logo. How ratings work (I will rate every single logo that comes in) 5 Star - Winner 4 Star - Highly Considering 3 Star - Maybe? 2 Star - Not Bad, but no 1 Star - Not at all Key Points: - The logo must reflect the elegance of the company, focusing on its web design services. - A modern, sleek and polished look is required. - As of now, I am open to your creativity in terms of what visual elements to include. DO NOT USE AI TO CREATE THE LOGO, DO NOT STEAL LOGO IDEAS FROM GOOLGE I WILL CHECK.

...product pictures for to have same appearance of background color Currencies: Euro and USD Shipping global (within EU with various VAT options of the delivery address country, shipping outside EU VAT free) Import products from csv file (about 1500) -reformat description Rework product pictures with uniform background (white) Required plugins (e.g. custom programmed if not available already): Engraving (customization) of our products, visible on the product during purchasing process Up to 3 lines engraving of product visible on the product during the purchasing process. (all available fonts to choose from) Possibility to choose the font Possibility to choose the direction Export of engraving file from the shop as graphic file in bmp / jpg high...

I’m looking to restore the WooCommerce checkout and thank you pages. The initial design and layout of these pages have been altered and I require an expert to revert them back to their original state. The project requires: - Reverting the checkout and thank you pages to their original design and layout - Modifying the color scheme and fonts based on specific color codes and font names that I'll provide - Changing the placement of certain elements Skills and experience required: - Proficiency in WooCommerce and WordPress - Strong design skills with a good eye for detail - Experience in customizing checkout and thank you pages - Ability to work with specific color codes and fonts - Excellent communication and abilit...

...documents while ensuring that the formatting is retained. This will majorly revolve around editing the content while still maintaining the integrity of the original layout. Key Deliverables: - Manual conversion of PDF files to Word. - Full preservation of the original content's formatting including but not limited to the font styles, headers, and footers. Please note that the files need to remain aesthetically similar to the original PDF files. Ideal Skills and Experience: - Advanced proficiency in MS Word. - Proven track record with similar tasks. - Exceptional attention to detail. - Strong understanding of PDF and Word document formats. - Experience with manual data entry and conversion. The final product should be a word equivale...