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Direct Response Advertising, E-Book

$100-630 USD

Completed
Posted over 15 years ago

$100-630 USD

Paid on delivery
I am after an E-book on “How To Write Direct Response Advertising That Sells.?? ? ? I am looking for someone who has done similar work before in direct advertising.? ? The E-book should be about 67 to 70 pages long in A4. ? About 550 words per page, or about 36,850 to 38,500 words in total. It should include sections on; Headlines, Niche markets, Unique selling proposition, Features vs benefits, What’s in it for me, Direct marketing, Emotions vs Logic, Font Types, Bold, Italics, Underling, Colours, Johnson Boxes, Testing and Measuring, Split testing, Testimonials, Guarantees, Price vs value, Bullet points, Sub Headlines, Price, Pictures, Logos, Layout, Upper case and lower case, Body copy, The difference between online and offline ads, Awareness advertising vs direct response advertising, Call to action, Editorial ads,? coupons, Problems to solutions, a few sample ads, etc.? ? Basically the E-book is a step by step guide on, how to write powerful direct response advertising.? Please only people who are familiar with the works or likes of: Dan Kennedy, Ted Nichols, John Carlton, Yanik Silver, John Caples,? Mal Emery, etc, bid for the project. ? ? All work must be original and won’t infringe on copyright. The target audience is for people from small business to medium businesses primarily offline and a bit online.? The book needs to be conversational English. ? It should not be technical, but grammatically correct. Platform: The book needs to be in Microsoft Word, Times New Roman in Font size 12. Deliverables Once a bidder is accepted, I would like to see an example of the first couple of paragraphs/chapters to make sure you are on the right track, before you do any further work. I find that is a good way to cut down on re-work. I will review and approve the book to make sure it’s within specification. I’ll retain complete ownership and copyright and have exclusive rights to use it.? ? All deliverables will be considered “work made for hire?? under U.S. Copyright law. Buyer will receive exclusive and complete copyrights to all work purchased. All work must be original. Please put an accurate estimate of how long it will take, as honest feedback will be left for the winning bidder. Only bids with a flat fixed fee will be considered. Thank you for your time.
Project ID: 3139208

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5 proposals
Remote project
Active 16 yrs ago

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