Design a Logo

Objective: Logo re-design for existing brand Brand Name: “Rohtang”; lit: Pile of Corpses. Loc: Himalayas; popular use in ‘Rohtang Pass’ or ‘Rohtang La’. End use: Rohtang is a region’s name; can be used independently Brief: Rohtang – Choice of name was arrived at to get a “Place Name”; i.e. ‘Names that take you somewhere else’, based on examples of existing brands “Patagonia”, ”Lonely Planet” and “Hidden Valley Ranch.” Rohtang is a familiar name to our target market (India) and is a Place Name that evokes emotions of “Adventure, Endurance & Toughness" - qualities that our apparel possess. The name by itself evokes a sense of a distant place, as exhibited by the New Zealand Outdoor Apparel Brand “Kathmandu” Indented Use: High quality technical sports apparel for marathoners, climbers, hikers, organized sports (racquet sports, golf), unorganized aerobic and anaerobic activities (gym, yoga, pilates) The brand has extreme scientific and technical knowledge of fabric material and construction techniques and we bring it to everyday use through superior manufacturing and planning. Logo/Fonts: No symbols. Typography only (with design if possible). Sans-serifs, if possible. Color Scheme: Only Grayscale Brand manual: Only required for size limitations (min/max scalability); not required for usage/color etc. Formats: SVG and Adobe Illustrator TAT: First Draft – 07 Sat Second Draft – 10 Tue Final Delivery - 13 Fri