Hi
I'm a Google Adwords and Google shopping certified professional. I'm also a top analyst in [login to view URL] (biggest fashion e-commerce on LATAM) with 3 years of experience.
On your project I'd like to operate with the following steps:
1. Understand your business, customers and segments
2. Search competition and keywords
3. Create campaigns and creatives
4. Do some AB tests to optimization on ppc campaigns
5. Automate the campaigns
This way you'll have everything optimized and automated for some time when the job is done.
I hope to talk with you soon.
Best,
Filipe