Hi Jessica,
As per I know your basic target is to increase your website visits. Since online promotion consists of various entities so we have to focus on each of them.
We have to initiate these entities in parallel so that each of them work in sync as a result creating a smoother process. So, at present I have identified 3 touch points (entities), through which we can focus on visitor growth.
1. Blog
2. Newsletters
3. Social Media
At present these entities will be the most basic to focus on, later we can envision on other entities as we grow. We can start working in phases, each phase will have deliverable
Phase 1: Before the products gets ready, this is the stage where the awareness should do the rounds.
Phase 2: Strategy documents and online posts across social media platforms
Phase 3: Online Brand maintenance, SEO, SMM, FB Ads.
I will explain about each phase and deliverables once we start work. Since, increase in visitor takes time, we should be patient enough for around 2-3 months. Initial months will be about platform creation and then we can execute.
About me
I am an Inbound marketing professional with over 3 years of experience. Have helped many clients in increasing their online reputation and traffic.