Convert XML contents into re-flowing HTML5 pages

I do need to convert XML files into HTML pages to achieve a result like this. Please refer to this iPad App to see how the contents shall be displayed. [login to view URL] The XML files describe the following: - text - images & image description There is a set of XML files, 1 control file for each page (which represents a magazine page) the control XML references other XML files, which have the contents for headline, subline, text, etc The script needs to allow to define variables, which define which tag in the XML is text, headline, etc I already do have php scripts which can be used as a starting point. You will receive a detailed description on where which contents needs to go, how images, etc need to be handled. detailed