Assignment Report

Choose ONE company and answer the 3 following questions: 1. Describe and compare the offline and online retail environment for your company Description o The entire supply chain for the online AND offline retail environments (needs to be visually represented as well as narrated) o Back up with recent examples and sources o Ensure Harvard Style in-text references provided Comparison o Pick three topics from the list below to evaluate and compare against online and offline retail environment for your company 1. Technological practices and issues 2. Social and behavioural practices and issues 3. Ethical and regulatory practices and issues 4. Traditional and digital marketing practices and issues 5. Innovation practices and issues o Need to ensure this question is led by theoretical underpinnings o Back up with recent examples and sources o Ensure Harvard Style in-text references provided 2. Analyse how value is created in e-business by applying EITHER o Porter’s Five Forces Analysis model - industry review and evaluation OR o Amit & Zotts Value Creation model to your product - company review and evaluation o Overview of chosen model and WHY o Evaluate what it means in relation to your company (how value is created: why, what, where, when, who & how) o Back up with recent examples and sources o Ensure Harvard Style in-text references provided 3. Make recommendations for THREE significant improvements which can lead to increased consumer use of online purchasing o If done well, these three should be derived from the previous two questions o Back up with examples and recent sources o Ensure Harvard Style in-text references provided