Design project for a Cake Bakery

We are looking for a designer to develop a brand identity for our cake bakery. We already have a basic logo, but require the brand to be developed to enable us to expand our business further. We produce cakes for small retailers such as cafés, restaurants, pubs etc. Our cakes are a high end product and we want our brand to reflect this. We are happy with our current logo, but want to develop it into a brand. Our company name is Simple Bakery and our colours are purple and white. In line with our name we want to try and keep things simple. We like the idea of incorporating wood in the branding some how, and we also like hand drawn things. Obviously these would have to be relevant to our business. We would like the winning bidder to create at least 3 proposed ideas for branding which we could then adapt to create the finished brand. We are incredibly picky about things and need a designer who is understanding that we are very particular about the way things are done. Within the winning bid we need the following designed: Corporate ID (Letterhead, Business Card etc) Basic Web site design layout. A small flyer design. All of the above need to incorporate the new brand and be adaptable. We currently don't have any content for the flyer, brochure or website. We will however provide a range of examples of things we like from other companies. Once the provisional design is drawn up we will look to draw up the content for the final design. We DO NOT want someone to simply take a template from on the web and put our logo into it. We are looking for 100% new design and we require the full release of any images/graphics that are used.