1. Q & A / FAQ Sections
My favorite option can seem like a cop-out, but there are potential clients and customers out there with questions. Answering those questions can give you instant content.
Put a simple form on your website and invite folks to send you their questions. Then write a short article/post about each one. You’re not giving away your products or expertise for free! Your customers will still work with you, no matter how detailed you get.
In fact, in my experience, the more detailed you get, the more likely the reader is to hire you, because they realize just how much work they’d have to do. I’ve been blogging and writing articles for over 10 years now.
Post Specifications
If you sell products, post your product specs, in HTML format. Link to the specifications from the relevant product page. That way, folks who want more information can drill down.
3. Transcribe Videos & Podcasts
I’ve written about this before. Send your videos and podcasts off to be transcribed. Then post the transcriptions to your site as articles, or post them on the same page as the video or podcast in question. If you do any internal training sessions of 15 minutes or more, record those and get them transcribed, too. It’s like you’re writing without having to write
Write About The Funniest Thing That’s Ever Happened In Your Business
Don’t be mean, but write about the silliest, funniest thing you’ve ever encountered in your day-to-day work. I don’t care if you’re a plumber, a purveyor of rubber gloves, a toothpaste manufacturer or a cashier at a grocery store; something funny has happened to you at work.
5. Write About The Best Thing To Happen In Your Industry
This is an easy one. Pick a recent event (in the last month – up to a year) that you feel has done a lot for your industry. Write that sucker down. Tell people why you think it matters. Solicit their comments.
Rant
I don’t know much about this one (cough, lying… cough, cough). If something infuriates you, write down why, and how to fix it.
Thank you