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running a business website. Content is what can make conversation with the customer, either currently or in the future. Evolution of marketing strategies through the content on the website and social media have become a new way to reach the target of getting the right customers. They can see and read through RSS feeds, blogs, infographics, video, and other forms of digital content. This kind of marketing strategy should always be updated continuously and expand marketing content through social media in ways below: 1. Strengthen Strategic Marketing Through Social Media Content Covers three important stages: - Participation Involving followers in social media is very important. Either they are leaders in an industry or even the regular customers, they produce content for your page will be more meaningful and full of important ideas than those you create yourself. - Anticipation Make content sequentially in the marketing strategy through social media. It could be in the form of video pieces, or pieces of articles and pictures about your business in order to become a puzzle and make people interesting. Good content is content that bring a sense of anticipation of what will come next. - Coordination Utilizing social media is not only to increase the number of friends, followers, or fans only. Social media allows you to engage a mutually beneficial relationship with them. Planning involves content they can provide a sense of belonging is very large.   2. 'Share' Content Several Times Share your post on the blog a few times will give at least three benefits: - Maximizing traffic through social media: sharing content on social media more than once and in different ways that will increase the traffic on your social media. The number of visitors on your page will increase whenever there is new content. - Getting visitors from different periods: Posting content several times to help you get visitors at different periods, eg posting in the previous year, posted back at this year, the new visitors this year will see the content. - New Follower: If you are posting a long article, maybe some new follower first reading. Although not a new article, but they may get a meaningful value of the article. Consider using tools available on Twitter to monitor the growing number of followers. This can help determine the right time for posting a long article.   3. Host On Twitter Chat Conversation on Twitter is a great way to build relationships with old follower and potential prospective clients through a variety of topics. It also can increase readership of your content and create new moments to share solutions, hints, and tips useful. There are four important stages make effective chatter on Twitter: - Collect information: The information collected can be used to create new content and ideas are good. Participants will come and help identify what is happening in an industry, and sharing insights and new opportunities to help your business. - Develop content: After getting ideas, create new content and share in social media. You can also identify problems and solutions needed to guide the article or video. - Review the purpose of content: After creating content, re-create that fresh and keep your business continuity. If there is valuable content that needs to be slightly modified, and serve with a new method to followers, and automatically they will happily accept. - Review the content: Review content to help identify whether or not the content that is positive or negative impact. This will help you know how valuable information for content.   4. Take advantage Share on Facebook Facebook-at-work - Listen to social issues: Make hashtag to find out how people engage with brands, view content, use your brand every day. This is an easy way to keep track of the conversation. - Improve social media content to share: Understand that attractive content will encourage readers to share with others. - Create a specific demographic target: The more specific the target, then the brand will be more easily recognized. This will allow it to focus on people who are genuinely interested in your brand. - Use attractive step to attract customers: It has valuable content and allows the reader to share that content is a great way to engage customers and attract potential buyers. After the customer snaps into and share your content, then their friends would be interested in it snaps into and share with others.   5. Use LinkedIn to Send Content LinkedIn is a very powerful marketing content. This is a powerful way to deliver content to others. But first, you must identify the visitor, to know: - Geographical location, especially if you want to visit unique visitors - What do they want - About their families, communities, and what their role in the workplace   6. Google Autorship Are A Necessity Google-image-Authorship Google Autorship not just attach a photo or image on the content in the Google search engine. Once you're connected to Google Autorship via Google+, it will be connected between the content and its author. This allows Google to identify the quality and content writers. Steps had no doubt can be a good marketing strategy. Optimize existing social media to increase sales. You should also create a business plan, a business plan to determine what will be done. Show your products in social media. Make visitors impressed just by looking at your social media.