ABC Mobile Application

Objective The ABC Mobile application (or mobile app) is expected to improve the customer’s ordering experience by simplifying and improving convenience in the remote menu ordering and payment process. The mobile app will sync with the company’s central customer contact and relationship management system as well as its delivery service so as to ensure a flawless service delivery process/system outside of the company’s restaurants. Features on the app • Shopping cart • Should have our complete menu on it and prices • Standard pictures and good graphic design of company details and logo • List of all our locations, addresses, contact numbers and email • Allow payment • The app should allow customers register before they can have full access to the application • The app should be able to keep history of a customer’s favorite store, order and payment history Downloading the app In order to gain access to the app, the customer will have to download the app (free-of-charge) from his mobile equipment vendor retail store such as the App store (for Apple devices), Blackberry world (for Blackberry devices), Samsung app or play store (for Samsung devices) etc. When a customer downloads the app and installs it on his device, he should be prompted to register his details providing the following – 1. Name in full 2. Phone number 3. State (drop down showing all the state) 4. City (drop down showing all cities in the state selected above – for states and cities in which there is a ABC restaurant only) 5. Email address 6. Alternate phone number Expected Features on apps • Home page (general and marketing communication) • Menu page (menu should grouped along menu categories i.e. pastries, sandwiches and burgers, meals, combos, drinks) • The price of each menu item should also be displayed next to each item • Shopping cart • Online payment medium • Customer profile including individual customer ordering and payment history The Process 1. Customer clicks on the app (usually sitting on the home screen of his mobile device). Through the app customers should be able to place an order and pay for his meal anytime and from anywhere within a ABC service area and have said meal delivered to him wherever he wants 2. Customer enters his log-in details and is immediately signed into his pre-set favorite store (restaurant location). Customer will be able to set/change favorite store in case he is in a different location at the time of this particular order. 3. Customers can also use the app to locate the nearest or closest ABC restaurant around them and also get important information such as – • Opening time • Email address • Phone numbers • Menu items available 4. Once signed in, customer can browse menu and add menu items to their carts. The cart should total the menu in it and display that to the customer 5. Customer can then make payment through the app. He would however have an option to pay on delivery. App should accept payment from all bank cards 6. The app should be able to allow our customers connect to our face book account, twitter allowing them to post details of their order to friends and relations as a way to communicate what they had for breakfast, lunch or dinner, that they ordered same from ABC and encourage their family/friends to do same too. This would encourage social interaction amongst contacts and serve as marketing for the restaurant 7. Additionally, the app should store order history, favorites and payment details (if medium is secure enough for same and/or if the customer has opted to allow storage of these details) so that customers can place order and pay in just one [login to view URL] app should also store receipts for future reference for the customer. 8. The app should allow for live chart with our representative during set business hours Please check attached file for full details