Lead generation / outbound sales for a software buyer's guide

Help is needed to generate leads / outbound sales from vendors to participate in a software buyer's guide. The guide is focused on innovation management software (ideas, patents, R&D projects, etc.) and is a free PDF document downloadable by potencial software users. Vendor must pay an anual fee to get included in the guide with a profile of its software (to be advertised). Main tasks for this job are: - create a database of potential vendors on the internet - contact the vendors to offer this opportunity (be included in the guide) - advise to define final version of sales prospectus (information) - sales process (generate lead / outbound sales / get the vendor onboard..., that means to convert into a client) Open to suggestions from the freelancer/agency.