Pleasure to meet you, my name is Brendan Tugnao. I will be the best candidate because I've worked with over +300 clients with ad spends of under $1k/mo and $30k/mo, while effectively improving key metrics such as ROAS and ROI. Although, I've worked on many accounts successful accounts will always have one thing in common, good strategy.
As far as having a good strategy with your current campaign, I would love to understand more about why your current branded phrases are only converting. I would like to see how your other KW (e.g. your long tail KW) interact with your branding strategy. In most cases with my clients, those long tail KW are in fact attributing to conversions but they're not necessarily being credited to whats called a 'single click conversion' but are actually providing 'click assisted conversions' and those should be accounted for. As its known that consumers will typically see 3-5 ads before converting and we want to take into account/measure those first few ads.
For the first part, I will audit your campaign and provide strategy. I'll be able to provide a holistic view on how all your KW/Ads interact with one another, some competitor analysis and general optimizations (KW negatives, bid strategy, targeting etc). As well as addressing key metrics that you would like to improve, conversion volume,cost per lead or ROI.
Secondly, I'll begin implementation of said strategy while watching key metrics to ensure success.
I hope to hear from you soon.