creative concept in marketing & communication of a real estate project in order to be different from the others projects

The proposition will have to be translated in French as the first language of Morocco : -The project "Mansouria Beach Resort" is a seaside project located in Morocco ([login to view URL]) Today the project is BUILT, and we would like to start a real advertising campaign to promote the project (sell the apartments that remain to us) through the name of the Real Estate developper company : AYAD Developpement group. We would like to communicate through the luxury brand "AYAD Luxury lifestyle" that we want to highlight. We would like us to recognize the project through the luxury brand "AYAD LUXURY LIFESTYLE" and not through the name of the project Mansouria Beach Resort only. In summary, our project stands out today from the competition through: - the competitive price in this segment - from 730,000 DHS - A high quality finish (see details, in the specifications) - A project on a human scale (resort with 192 apartments, 2 apartments per floor, 6 apartments per building, with parking in the basement) - Real estate project conceived as a resort hotel, garden of 1 hectar and half. - Convenience: Pool of 1,000 m2 and club house (Restaurant, indoor and outdoor sports hall, Resort Reception, Children's Play Platform, Drugstore. - Project 200 m from the sea and 1 km from the forest. - area of ​​63 m2 to 122 m2. - T2: 1 bedroom + living room + 1 room of bath + 1 equipped kitchen + buanderie + 1 big terrace (see brochure) - T3: 2 bedrooms + living room + 2 bathrooms + 1 kitchen + laundry room + 1 large terraces - T4: 3 bedrooms + Living room + 2 bathrooms + 1 kitchen + laundry room + 1 large terraces - The apartments are all through (1 front facade which overlooks the garden or the swimming pool or the sea) and a back facade which gives on the private street of the residence. - In addition, on the service side, the group has partnered with the hotel and tour operator group Vaccancéole, ([login to view URL]) specialized in the management and rental of hotel residences to manage the syndic of the residence and propose the Services to future owners of resort apartments: - Offer of all hotel services for purchasers (Concierge service, maid service, room service, ect ...) - Offer of rental management of apartments with a 60% income that will return to the owners of the apartments who decide to give in rental management their apartments to the Vaccancéole Group. - The rental management offer consists in allowing the owners of the apartments who wish to give them in hotel management all the year, to be able to use a minimum of 5 weeks their apartment during the year and to enjoy one week also in one of the hotel residences that the Vaccancole group holds abroad ( France, Corse, ect.. ) - The syndyc will be managed by a hotel manager, in order to allow the proper maintenance of the seaside resort. - Through this communication, and taking into account the above details, we expect a creative advertising design (create a story / a Concept) and also all the files adapted to each of the following communication axes: - Online: All digital communication: + Content of the Website (already developed and in progress [login to view URL]) + Facebook post = image of luxury brand and project, post advertising + Instagram: post advertisement + Linkedin post: post advertisement + Youtube = Realization of a script for the staging of a video and also a photoshoot in the project + Proposed concept of capsule videos. + Emails, sms, whatsap OFFLINE: All urban communication: + Advertising panels (4mx3m, 5x4m, 6x4 m) + Signage panels (to direct the future customer to the project 1.60cm x 60 cm + Flags + Flyers (for distribution) + Radio Scenography + Magazine You will find attached all the communication previously made, panels, post, magazine, etc. I look forward to a real creativity for the concept. Good luck