Devising web-marketing strategies that have elevated brands from relative obscurity, generated leads/revenue and
increased profits in competitive markets
• Developing content initiatives to launch blogs, video content and social media profiles in order to generate thought
leadership and significant inbound marketing results
• Analysing and researching keywords related to client’s website through keywords research tool
• Conducting competitor analysis to identify improvements as well as increase visibility and rankings
• Ensuring continued success of Pay Per Click (PPC) lead generation, delivering strong profits and Return on Investment to
the business
• Conducting regular research into industry to keep abreast of latest Google updates, search marketing technologies, digital
trends, marketing advancements, etc.