Roles and Responsibilities:
1. On Page Optimization:
• Keyword Research: Research on what keywords can be targeted for the site.
• Keyword Finalization: To come up with the final list of keywords which we will target on the website.
• Competitor Analysis: Competitor analysis on what keywords the competitors are using.
• Checking Keyword Density: Check the overall density of the keywords on the site.
• Meta Tag Creation: Creating Meta Tags for the site which includes:
Page Title, Description, Keywords, H1, H2 and H3 Tags, Alt Tags
• Image Optimization, Page Content Optimization, XML and HTML site map creation
2. OFF Page Optimization:
Link Building