Online analytics jobs new zealand jobs

I'm seeking a proficient Social Media Manager to efficiently handle my Facebook and Instagram accounts as well as Google ad campaigns. Primary tasks would include: - Creative content development - Ad campaign design and implementation - Thorough analytics tracking - Paid social media handling Importantly, the primary objective of this endeavor is lead generation. Therefore, I would appreciate someone with a proven track record in organic and paid lead generation. Experience in Google Ads and familiarity with the dynamics of Facebook and Instagram interfaces would give you a competitive edge over others.

I'm seeking a digital marketing specialist to assist with ma...creating posts across various platforms to engage with our audience and attract new customers. The Ideal Candidate: - Proficiency in managing various social media platforms, especially Facebook, Instagram, and Google. - Strong copywriting and content creation skills; experience with creating engaging content for marketing purposes. - Familiarity with social media analytics and reporting tools to measure the success of campaigns. - A creative thinker who can bring fresh ideas to the table and maintain consistency across all platforms. If you have a proven track record of digital marketing success, I'd love to hear from you. Please provide examples of previous work and detail how you can help elevate my ...

...successful B2B email marketing campaigns, particularly cold email campaigns. - Expertise in using Mailchimp for email marketing. - Ability to provide evidence of past successful campaigns, including metrics and results. - Strong copywriting skills with the ability to craft engaging and persuasive emails tailored to business clients. - Excellent analytical skills and experience with email marketing analytics tools. - Knowledge of email marketing regulations and best practices. - Strong attention to detail and organisational skills. Skills: - Experience in lead generation for B2B referral programmes. - Knowledge of advanced email marketing techniques such as A/B testing and automation. - Familiarity with CRM tools and integrating email campaigns with CRM systems. How to Bid: If y...

My education consulting company has been hired to do some marketing. This government department is the Newark Youth Career One-Stop Career center, they focus on getting young adults into jobs and career advancement. they have a summer program called the "Summer Youth Employment Program (SYEP)". This is the biggest summer employment program in the state of New Jersey since Newark is the largest city in NJ. I have attached their current department logo to this.. Now they hired my organization to run their SYEP Orientation. This orientation helps jump off their summer youth employment program, we will provide the youth with development workshops. for this contest, i need: 1) 2024 SYEP logo (this will be logo used at orientation and other environments. (this also ...

I'm in need of an experienced Shopify developer to create an online store for my physical products. The main aspects of this project include: - The store will be designed to sell physical products, so your expertise in e-commerce and Shopify development is crucial. - Integration with payment gateways such as PayPal, Stripe, and credit/debit cards is a must. Your experience in configuring these payment gateways on Shopify will be an advantage. - Your knowledge of Shopify's features and how they can be tailored to create a seamless and user-friendly online shopping experience is key. Ideal Skills and Experience: - Proven experience in developing e-commerce websites, particularly on the Shopify platform. - Expertise in integrating payment gateways, specifically Pay...

HI we are looking for Web and mobile app developers for cs cart who can also give some idea. ( using ) Reference is We will add Auction bidding option ( ) I was hoping to see any references you’ve created that is similar to direct-liquidation idea, we want something very similar but with having the auction feature added, which is something already available and offered from CS-Cart Looking to see what would you suggest to make with a similar idea to our reference Buy now and Bid option with payment gateway. multivendor with a bidding system. Ppl can buy or bid based on vendors choice and the system can automatically award to bidded products as admin can set Mobile App You have an access to the mobile app source code for 1 year. Please let me know your GitHub acco...

I'm looking for a social media specialist to help boost product sales through a...and relevant content that resonates with the target audience - Monitor and analyze campaign performance, making data-driven adjustments as necessary - Drive traffic to our website and ultimately increase product sales Ideal skills and experience for this job include: - Proven track record of successful Twitter marketing campaigns, specifically in B2B settings - Strong understanding of Twitter analytics and the ability to draw actionable insights from data - Excellent copywriting skills with a knack for creating compelling, business-oriented content - Previous experience in e-commerce or product sales on Twitter would be a major plus - Ability to work independently and proactively, with a results-...

I have less than 10 documents that need to be typed for online publication. The purpose of this typing task is for data entry. Ideal skills: - Proficient in typing, with strong accuracy and speed - Attention to detail to ensure no errors in the data entry - Familiar with online publication process - Good command of English The successful candidate needs to be able to transcribe the content in a timely manner so that it can be quickly published online.

I'm urgently seeking a skilled individual with experience in data entry. The main tasks include completing online form filling and helping me decipher an image. Key Responsibilities: - Online Form Filling: The job involves handling online form completions. The forms are fairly straightforward and shouldn't be overly complex. - Image Deciphering: You'll be required to assist me with interpreting an image. The complexity level is not specified, but it's anticipated to be moderate and should be manageable for an experienced professional. Key Requirements: - Proficiency in data entry, particularly in the domain of online form filling. - Strong attention to detail is crucial, as the correctness of the entries is paramount. - Experience with deci...

I'm in need of 3 unique posts for my new cafe. The theme I'm looking for is 'Rustic and Cozy'. The posts will be shared on my Instagram and Facebook pages. Key Requirements: - Experience with social media content creation, specifically for Instagram and Facebook - Ability to design creative posts that reflect a 'Rustic and Cozy' theme - Great understanding of my business and the type of audience I'm targeting Timeframe: There's no strict deadline for this project. I'm looking for quality over speed. But I would appreciate a timeline for the delivery of the three posts. Feel free to present any relevant past work or ideas you may have. Your creativity and understanding of my vision for the cafe are key.

I'm in need of a digital marketing specialist who can assist with managing our Instagram account. The main goal is to boost engagement with ...engaging content that resonates with our audience - Regularly monitor and respond to comments and messages - Collaborate with our team to ensure brand consistency - Analyze and report on social media performance and provide recommendations for improvement Ideal candidates should have: - Proven experience in social media management, specifically on Instagram - Strong understanding of social media analytics and best practices - Creative mindset and ability to generate engaging content - Excellent communication and collaboration skills Looking forward to working with a talented individual who can help us take our Instagram presence to ...

I'm in need of a platform that provides job opportunities for students, while also helping to enhance their typing skills. Key Features: - Job Opportunities: The platform should offer various typing jobs for students to take up and earn. - Typing Tests: An integral part of the platform should be to assess and enhance the users' typing speed and accuracy. This feature will be crucial to prepare the students for the job market. Ideal Skills and Experience: - Experience in developing online job platforms. - Proficiency in creating online tests, specifically for typing speed and accuracy. - Understanding of student user experience and how to make the platform engaging for them.

I'm looking for a seasoned AWS Data Engineer with over 8 years of experience to support me in handling data extraction and transformation tasks. Key Responsibilities: - Data Extraction: The engineer will be responsible for extracting structured data held in SQL databases. - Data Transformation: You will be required to transform the extracted data into a usable format for our analytics and reporting. Skills and Experience: - 8+ years of experience as an AWS Data Engineer. - Proficient in working with structured data, in particular, SQL databases. - Extensive experience in data transformation. - Expertise in AWS services, especially Amazon S3 and Glue. Your support will be essential in ensuring the smooth flow of our data processes. Please provide examples of your past work an...

I'm seeking a data entry specialist with a knack for precision to type data from PDFs into an online database. Key Requirements: - As a data entry specialist, you will be responsible for the accurate and timely entry of data from PDFs into our online database. - The data format should match the original PDFs, with no specific validation rules needed. - The ideal candidate will be detail-oriented, with a proven track record of data entry. If you're someone who enjoys working with data and has an eye for detail, this could be an ideal project for you.

I'm looking for a talented graphic designer to help me establish my brand with a minimalist approach. The project involves creating a logo and designing a matching theme for my upcoming website. Our website domain is - not yet online. The business is going to be called Daily Brewers. We will sell high end boutique coffee equipment. Key Deliverables: - A unique, memorable logo that embodies my brand - A website theme that complements the logo and reflects the minimalist style Things to Consider: - Please note that I have not finalized a color scheme. I'm open to hearing your suggestions on colors that could enhance the minimalist style. - I'm particularly interested in a modern and minimalist aesthetic for both the logo and the website theme. So, your portfolio sho...

...: I need a PowerPoint presentation modified into 350 copies Step 1: Open the PowerPoint file named "Adelya Expansion - Australia and New Zealand" Step 2: Open the Excel sheet named "Companies in whose name the file is to be saved " Step 3: Note that in the Excel sheet, the second name after Adelya is Tecmark Step 4: SAVE the Powerpoint file as "Tecmark Expansion - Australia and New Zealand" Step 5: Replace in Powerpoint (Keyboard command is Alt-E-E), the name "Adelya" with the name "Tecmark" Step 6: There should be 12 replacements, then you know you have done it right Step 7: Save the file once again as "Tecmark Expansion - Australia and New Zealand" Step 8: Save a second copy of the...

I need a savvy marketer who can help me promote my app for diet that I've developed. This is an app desig...channels to reach the target audience. - Monitor and analyze the performance of various marketing campaigns to make data-driven decisions. - Optimize the marketing strategies to ensure maximum ROI. Ideal Skills: - Proven track record in app marketing and user acquisition. - Experience in developing and implementing marketing strategies that drive sales. - Familiarity with marketing tools and analytics to track and optimize performance. - Good knowledge of the iOS and Android app market. - Excellent communication and analytical skills. Your proposal should include a brief outline of your marketing approach, past relevant experience and how you would measure the success o...

I need a logo designer who excels at creating friendly-style logos for strengthening the online presence of a brand. My ideal logo incorporates the company name and complements our brand identity with its inviting and approachable design. Key Project Requirements: - Should have experience in creating minimalistic, vintage, and modern logo styles, focusing particularly on 'Friendly' type - Proficiency in creating logos that significantly improve online presence - Ability to include the company name in the logo design creatively Skills and Experience: - Proven experience in logo design, particularly for online brand building - Excellent understanding of color theories, typography, and visual designing - Proven ability to deliver unique and friendly logo d...

I'm in need of a photographer to capture professional profile photos to strengthen my online and social media presence. Here are some important details about this project: • The photos will be on my websites and my social media platforms. • I'd like studio-styled portraits on a plain background. • The job will require a keen eye for aesthetics, and experience in portrait photography. * Competence in post-production Photoshop would be an asset. If you have a unique, fresh approach to your work and a knack for capturing personalities, please place your bid.

...: I need a PowerPoint presentation modified into 350 copies Step 1: Open the PowerPoint file named "Adelya Expansion - Australia and New Zealand" Step 2: Open the Excel sheet named "Companies in whose name the file is to be saved " Step 3: Note that in the Excel sheet, the second name after Adelya is Tecmark Step 4: SAVE the Powerpoint file as "Tecmark Expansion - Australia and New Zealand" Step 5: Replace in Powerpoint (Keyboard command is Alt-E-E), the name "Adelya" with the name "Tecmark" Step 6: There should be 12 replacements, then you know you have done it right Step 7: Save the file once again as "Tecmark Expansion - Australia and New Zealand" Step 8: Save a second copy of the...

I have a project that entails exporting contacts from one database and merging them in a particular manner. Here's what I need: • Transf...entails exporting contacts from one database and merging them in a particular manner. Here's what I need: • Transferring data between databases -- changing to a new program • Combining the Excel rows into a single cell. Only the address, city, state, zip into one cell. Name, phone, email will stay separate. • The final format for the merged data should be in CSV. Ideal skills and experience required for this project include extensive knowledge about Excel functionalities, CSV formats, and database management. Previous experience with contact data transfer and merging will be highly appreciated. Let me know if you...

I'm currently seeking a professional who excels in SEO and Facebook advertising. The scope of the project is primarily to increase our website traffic, improve our search engine rankings, and boost our brand's awareness. The focus of this campaign will be directed towards local customers within the healthcare industry. Skills & Experience Required: -Proficient with SEO tools & techniques ...The focus of this campaign will be directed towards local customers within the healthcare industry. Skills & Experience Required: -Proficient with SEO tools & techniques -Experience with Facebook ad campaigns -Understanding of the healthcare industry -Experience in targeting local markets -Strategy development and execution for increasing brand awareness -Familiar with perfor...

...up Google Analytics on my Shopify store. This is crucial for my business as I aim to leverage the insights for various business objectives: - Tracking website traffic: Accurate data on website visitors will help me understand my audience, their preferences, and how they interact with the site. - Understanding customer behavior: By setting up Analytics to track user behavior, I can gain insights into what my customers are interested in, how they navigate the site, and what factors influence their purchasing decisions. - Improving marketing strategies: With Analytics, I aim to track the effectiveness of my marketing campaigns, understand which channels bring in the most valuable traffic, and optimize my marketing efforts accordingly. As I already have an existing Go...

I have a project that entails exporting contacts from one database and merging them in a particular manner. Here's what I need: • Transf...entails exporting contacts from one database and merging them in a particular manner. Here's what I need: • Transferring data between databases -- changing to a new program • Combining the Excel rows into a single cell. Only the address, city, state, zip into one cell. Name, phone, email will stay separate. • The final format for the merged data should be in CSV. Ideal skills and experience required for this project include extensive knowledge about Excel functionalities, CSV formats, and database management. Previous experience with contact data transfer and merging will be highly appreciated. Let me know if you...

I'm in need of a talented After Effects expert who can handle my project on a very urgent basis. The job entails tasks in both visual effects and motion graphics, requiring exce...to enhance the visual appeal of the content, ensuring it's engaging and high-quality. - Crafting engaging motion graphics: The task includes creating dynamic and appealing animations that complement the content. Ideal Candidate: - Proficient in After Effects: It's crucial that you have substantial experience and expertise in this software. - Skilled in visual effects and motion graphics: Prior jobs or a strong portfolio in these areas would be highly beneficial. - Ability to work under pressure: Given the urgent timeline for the project, you should be able to handle stress and deliver high-...

...to create a professional and informative website for my business. The main purpose of this website is to provide an online course registration feature for potential customers. Key Requirements: - Design: The ideal candidate should be able to create a professional and informative website design that aligns with our brand. - Development: The website must have a user-friendly interface that allows customers to easily navigate and register for courses. - Functionality: Customers should be able to complete course registrations through an online form. Ideal Skills: - Proficiency in web development, particularly in creating user-friendly interfaces - Experience in e-commerce or online registration systems - Strong understanding of modern and professional web design If y...

I'm in need of a talented After Effects expert who can handle my project on a very urgent basis. The job entails tasks in both visual effects and motion graphics, requiring exce...to enhance the visual appeal of the content, ensuring it's engaging and high-quality. - Crafting engaging motion graphics: The task includes creating dynamic and appealing animations that complement the content. Ideal Candidate: - Proficient in After Effects: It's crucial that you have substantial experience and expertise in this software. - Skilled in visual effects and motion graphics: Prior jobs or a strong portfolio in these areas would be highly beneficial. - Ability to work under pressure: Given the urgent timeline for the project, you should be able to handle stress and deliver high-...

I'm in search of a s...engagement with our target audience - Implement lead generation techniques to convert followers into potential leads - Track and measure the effectiveness of the campaigns to ensure they align with our lead generation goals Ideal Candidate: - Proven track record of lead generation through social media - Proficiency in Facebook, Instagram, and Twitter marketing - Understanding of various social media analytics tools - Strong communication and interpersonal skills - Creative thinker with the ability to develop innovative strategies to drive leads If you're passionate about social media marketing and have the skills to help us generate leads, I'd love to hear from you. Please submit your proposal detailing your experience, strategies you would us...

Need to find a programmer who understands computer networks and knows c# or python programming

I need a new logo below is exactly how i want the logo to look: KEDROS Limited in the color purple within a blue ring and a watermark of the human anatomy positioned behind the company name in the colour pink

I'm seeking an illustrator with expertise in creating cartoon-style illustrations primarily used for online educational content centered around human figures and activities. Key elements required include: - Illustrations in a crisp and clean cartoon style - Prior experience with creating art for digital educational content - Proficiency in illustrating various human characters engaging in diverse activities - Ability to capture diverse human characteristics and emotions effectively in a cartoon form Interested freelancers should have a robust portfolio highlighting their experience in creating cartoon-style human illustrations for similar projects. A sample style is attached here.

...ranking of our videos in search results. - Conduct comprehensive keyword research and optimize video content accordingly. - Enhance the appeal and engagement of our videos through creative thumbnail and title optimization. - Dive into analytics and user engagement data to constantly refine and improve our strategies. Ideal Candidate: - Proven experience in YouTube SEO, with a track record of improving video ranking and visibility. - In-depth knowledge of keyword research tools and SEO optimization techniques specific to YouTube. - Proficiency in utilizing analytics tools to drive decisions and enhance content performance. - Strong creative skills for developing eye-catching thumbnails and titles. - Passionate about the YouTube platform and staying up-to-date with the late...

I'm in need of a skilled web developer to set up a secured tutoring scientific website. This platform will facilitate online classes, between Students, Instructors and Schools (the field of study will be discussed personally) Student Privileges Student, Instructor and School Registration phase. Where they can setup their accounts and generate their Profile Cards. There are two categories of Student Accounts (School Registered or Free) New Session page: where the student can select Subject & Topic, and mention questions if required. Then, Instructor Selection Phase: An interface to let students select a suitable instructor, for their subjects based on the instructor's predetermined disciplines, then select date/time according to Instructor's calendar avail...

I am seeking a highly skilled developer with expertise in AI neural networks, particularly in Python, for a challenging project. Key Tasks: - Develop a sophisticated AI neural network - Create an intelligent program using open-source AI - Analyze tennis data for the program The primary goal of the program is to enhance player performance analysis through the use of AI. Ide...sophisticated AI neural network - Create an intelligent program using open-source AI - Analyze tennis data for the program The primary goal of the program is to enhance player performance analysis through the use of AI. Ideal candidate: - Proficient in Python - Experienced in developing AI neural networks - Skilled in analyzing and interpreting data - Knowledgeable about tennis and sports analytics would...

I am seeking a proficient course builder to design a fundamental, text and image-based online course. This will be self-hosted on my website. Key requirements: - Develop an engaging and informative course using text and images as main tools of delivery - Have extensive experience and expertise in creating online courses - Experience in self-hosting online courses is a plus - Provide innovative ideas to make the course more attractive and compelling The perfect candidate will have a strong understanding of how to create effective, engaging text-and-image-based educational content and possess excellent skills in course design. Previous experience in building and hosting courses on a client's website is preferred.

I am seeking a skilled social media marketer to promote my natural health supplement capsules. The goal of the project is to increase traffic t...Monitor and analyze the performance of each campaign. - Use data-driven insights to optimize the campaign for increased website traffic. Ideal Skills and Experience: - Proven experience in social media marketing, particularly in promoting health or wellness products. - Strong understanding of the target audience's preferences and habits on various social media platforms. - Knowledge of SEO and analytics tools to track and measure the success of the campaign. - Excellent written and verbal communication skills. Please provide examples of previous successful social media campaigns you have run, particularly within the health and wel...

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I am seeking a skilled Shopify developer to create an online store for my new clothing brand. Responsibilities will include taking my chosen framer template and designing a website that appeals to a diverse audience of both men and women. The website will need: - An easy-to-navigate product catalog to showcase a first collection of 11 items. - A secure, user-friendly shopping cart system. - Integration with a reliable payment gateway. Swift project execution is crucial as I need this done ASAP. Ideal candidates will have significant experience in all areas of e-commerce website development. Proficiency with Shopify tools and a keen eye for design are especially important.

I'm in need of a skilled SEO professional to help me improve my website's visibility and search engine rankings. Your main goals will be to increase organic traffic and ultimately increase leads/sales. Key Tasks: - Conduct a...ultimately increase leads/sales. Key Tasks: - Conduct an SEO audit to identify current gaps in the website's SEO - Implement on-page and off-page SEO strategies - Monitor and report on performance and any improvements Ideal Skills: - Proven experience in SEO optimization with tangible results - Knowledge of the latest SEO trends and best practices - Familiarity with tools like Google Analytics, SEMrush, and Moz - Great analytical skills to interpret data and adjust strategies accordingly Feel free to reach out if you have any questi...

...recognition, so it needs to be memorable and timeless. Key requirements: - Classic and traditional design: The logo should exude a sense of history and timelessness, appealing to a wide audience. - Online usage: The logo will be primarily used in online platforms such as websites and social media, so it needs to be scalable and easily recognizable in digital formats. Ideal skills and experience: - Proven experience in designing classic and traditional logos. - Understanding of branding principles and ability to create a logo that resonates with the brand's values. - Proficiency in creating logos for online platforms, ensuring they maintain their integrity and recognition across various digital mediums. If you're passionate about classic design, have ...

I need a NEW Android developer for some easy tasks and for long term I need a new android developer for long term I need work form Pakistan or Indian developer

I need one Flask developer for some easy tasks now I need work for long term I need work from Pakistan or Indian Coder

I'm looking for an experienced app developer who can help me set up advanced analytics in my Android app using Firebase. Key Requirements: - Track User Demographics: I need to collect and analyze user demographic information. - App Usage Statistics: It's important for me to understand how users interact with my app. Specifically, I want to track: - The number of times the app is launched - Duration of app sessions - Screens viewed by the users - Event Tracking: I also want to track specific user actions, such as button clicks. Skills and Experience: - Proficient in Android app development - Expertise in implementing Firebase analytics - Strong understanding of data collection and analysis - Experience with tracking user demographics and in-app actions...

I'm looking for a talented and experienced full-stack developer who can assist me in creating an online casino gaming platform. Below are the main requirements: - Game Types: The platform should feature popular casino games such as slot machines, poker, and roulette. These games should be engaging, interactive, and provide an authentic casino experience. - Design Preferences: While I don't have specific design preferences, it's important that the games are visually appealing and user-friendly. A clean, modern, and sleek design would be ideal. - Simultaneous Players: The platform should be able to handle less than 100 players simultaneously. It's crucial that the games run smoothly and without glitches, offering a seamless experience for users. Ideal skills an...

...experienced developer to create a new cryptocurrency based on the Bitcoin blockchain platform. The ideal candidate should have a strong understanding of blockchain technology and the ability to develop a secure, scalable, and fast transaction processing system. Key features and functionalities: - Secure transactions: The new cryptocurrency should prioritize and ensure secure transactions to protect the interests of users. - Scalability: The network should be designed to handle a growing number of transactions without compromising its performance. - Fast Transaction Processing: To enhance user experience, the new cryptocurrency should be capable of processing transactions quickly and efficiently. Kindly note that I have no specific design or branding requirements f...

I'm seeking someone with expertise in online form data entry. The ideal candidate will help in managing data entry tasks that involve filling in a moderate number (50-200) of online forms. Skills and Experience: - Previous experience with online form data entry - Attention to detail is key - Ability to work accurately and efficiently - Proficient in using online data entry tools If you meet these qualifications, please bid. Thank you for considering this project.

I am looking to put together a comprehensive marketing strategy for my online store, targeting both men and women. Key Requirements: - Deep understanding of social media marketing strategies and SEO techniques - Proven experience in lead generation and driving sales The campaign should focus predominantly on: - Social Media channels: to build a sustainable and interactive relationship with our customer base - SEO: to enhance our online presence and increase the visibility of our products The ultimate goal of this campaign is to generate leads and boost our sales, so we encourage freelancers who have a knack for conversion optimization to bid. Ideal Skills: - Social Media Marketing - Search Engine Optimization (SEO) - Conversion Optimization - Lead Generation - Experien...

...integrate with electronic health records (EHRs) for accessing patient medical histories and lab results. Wearable Devices: Enable integration with wearable devices to monitor vital signs and correlate them with hormone levels. 5. Development of Diagnostic Tools Symptom Analysis: Build tools to analyze user-reported symptoms and correlate them with potential hormone imbalances. Predictive Analytics: Implement predictive models to estimate hormone levels based on user inputs and historical data. 6. Personalised Recommendations Treatment Suggestions: Develop algorithms to provide personalised treatment recommendations based on the diagnosis. Lifestyle Advice: Offer personalised lifestyle and dietary advice to support hormone balance. 7. User Interface Development Fron...

...Everyone will see the photos they have permission to. He will be able to filter and sort them on a basic basis - Photographer rating system System users: - Broker ◦ Establishes a request for a photo shoot ◦ Selects the date and service ◦ Sees his orders including the resulting photos ◦ Evaluates - Photographer ◦ Sees assigned jobs with a schedule (calendar) of jobs ◦ Confirms the job ◦ Inserts the resulting photos ◦ Sees your historical orders as well Here is the necessary screens: ### 1. Login Screen - **Purpose:** Allow users (brokers and photographers) to log in. - **Elements:** - Email/Username input - Password input - Login button - Forgot Password link - Signup link ### 2. Profi...

I am looking for a capable partner to help me create an online marketplace for a new product dedicated to the basketball community. The focus will be on sales through the web, Amazon and other points of sale. Key areas: -Commission sales - Customer reviews and ratings -Marketing Verifiable experience on other products will be needed. Let me know if you have experience developing similar projects and provide real examples (Essential).