Scholarly articles on data analytics jobs

...include: - **Active FTTH Network Design:** You should be proficient in FTTH design, with a specific focus on the active model. Your role will be to create a comprehensive network design that ensures optimal performance and scalability. - **GIS-Based Inventory System:** You'll need to design an inventory system using GIS-based software. This system should offer real-time tracking, robust asset management, and detailed reporting and analytics capabilities. Ideal Skills & Experience: - Proven experience in Active FTTH network design - Proficiency in using GIS-based software for inventory management - Strong understanding of real-time tracking, asset management, and reporting and analytics My goal is to create a top-tier FTTH network with a robust inventory ...

I need a skilled SPSS expert to help me analyze a dataset and draw conclusions for my research report. Key Requirements: - Data Analysis: I need assistance in analyzing the data, which includes variables like Gender, Education level, pro-environmental behaviour, individual differences, and psychological factors. - Prediction: The primary objective of my research is to predict one variable based on others, so your expertise in predictive analytics is crucial. - Experience: I'm looking for someone with a strong background in data analysis and research, specifically using SPSS. Knowledge of psychology, or sociology is needed. Please note: - The study involves 155 participants, so you should be comfortable working with datasets of this size. - Clear ...

- Manage and grow my LinkedIn account - Create engaging and relevant content You will be required to post content in order to increase the reach. Experience in content creation, community management, and social media analytics is crucial. Please include relevant samples of your work in your proposal.

I am seeking a professional social media manager with expertise in LinkedIn. The ideal candidate will: - Create a brand for me - Manage and grow my LinkedIn account - Create engaging and relevant content - Engage with audiences and respond to comments/messages - Provide regular and insightful analytics and reporting You will be required to post content in order to increase the reach. Experience in content creation, community management, and social media analytics is crucial. Please include relevant samples of your work in your proposal.

I have a charity and need to promote my charity more, I am looking to get a freelancer who will create targetted content give our page a little more direction and gain followers and engagement

...looking for a skilled content writer to create 500-1000 word articles for my website on technology, finance, and health. The successful candidate must have a strong understanding of SEO principles and be able to implement them effectively. The budget of the project is 0.1 to 0.15 PPW, so don't bid if you don't agree with the budget. Key Requirements: - Ability to write engaging and informative content on the mentioned topics - Should be plagirism--free (we will check in copyscape) and AI-free (we will check in copyleaks) - Experience in SEO writing for online content - Excellent research skills to produce high-quality, accurate, and up-to-date material - Consistency in delivering projects in a timely manner I am looking to pay on a per-project b...

I'm launching an art website and I need an experienced writer to craft engaging and informative articles on various art topics. The main focus will be on promoting the appreciation of art across the general public. Key Requirements: - Ability to create well-researched, high-quality articles on art - Understanding of different art forms and movements - Experience in writing for online platforms - A flair for engaging and captivating writing The ideal candidate will have a strong writing portfolio with a focus on art-related content. A background in art history or a related field would be an advantage.

...tailored for marine operations, such as coast guard activities. This design should primarily focus on enabling monitoring and surveillance, as well as facilitating communication and coordination among personnel. Key Points: - The design should incorporate essential technology integrations. These include: - High-resolution displays for clear visual feedback. - Secure communication systems to ensure confidential information exchange. - Real-time tracking and mapping functionalities for operational supervision. Moreover, the command and control room should: - Be designed with ergonomic furniture and layout in mind for the comfort and efficiency of the operators. - Incorporate integrated video analytics to enhance surveillance capabilities. Ideal Freelancer: - A profe...

I am seeking a skilled SEO expert to acquire backlinks with a domain authority of 70+ from educational or government related websites. Key Requirements: - Acquire backlinks: The main task is to get high...Requirements: - Acquire backlinks: The main task is to get high-quality backlinks from domains with a DA of 70 or higher. - Educational or government sites: The backlinks must come from these specific types of websites. - Research Articles: The articles that will support these backlinks should be in the form of research articles. Ideal Skills: - SEO expertise: A thorough understanding of SEO best practices and techniques is essential. - Link building: Proven experience in acquiring high-quality backlinks. - Strong Research Skills: Ability to create engaging, inform...

I'm looking for a skilled developer familiar with Odoo to customize our invoices. The main requirements are as follows; - Add our company's name, address, and logo on the top of the invoice. - The information should appear in a specific format that I will provide. The ideal candidate for this project should have experience working with Odoo and be able to implement the required changes in a timely and efficient manner. Experience with customizing invoices in Odoo is a big plus.

...Experience working in an agile/scrum development process. Key Features for the Interface: • Supplier Management & Purchase Order • Order Management • Inventory Management • Warehouse Labor Planning • Inventory Control & Tracking • Goods Receiving & Storing (Inbound) • Order Picking and Packing (Outbound) • Shipping Management • Transport Management System • Reverse Logistics or Returns • Analytics and Reporting Your design should seamlessly integrate these features, making the system easier to navigate and more efficient. A primary goal is enhancing the user experience, so a strong understanding of user-centred design principles is a must. Through your design, we aim to improve our brand identity, so c...

As a cosmetic surgery clinic, I'm looking for a social media expert to manage our Instagram account. The primary goal is to drive traffic to our website. Key Responsibilities: - Develop and implement an Instagram strategy that aligns with our brand - Create...- Manage content calendar and ensure a post goes up once a week - Monitor and respond to audience engagement Ideal Candidate: - Proven experience in managing Instagram accounts and driving traffic - Strong understanding of the cosmetic surgery industry - Excellent content creation and curation skills - Ability to engage with audience and drive traffic to the website - Knowledge of Instagram analytics and ability to use them to adjust strategy - Excellent communication and problem-solving skills to handle audience reactio...

I'm seeking a skilled writer who can produce informative, factual news articles in Hindi, focusing on Entertainment, Sports, Technology, Education, and Automobiles. Key Requirements: - Write Less than 5 articles daily - Maintain a professional, informative tone - Cover a diverse range of topics Ideal Candidate: - Proficient in Hindi and English - Prior experience in news writing - Broad knowledge of the mentioned topics - Ability to work under tight deadlines - Good research skills

I'm in need of an intricate financial model designed for a residential property that focuses on calculating equity investments. Specifically, I want: - Informative analytics on 'Return on Equity', to evaluate potential profits over time. - An illustration of 'Cash Flow Distribution', to comprehend the income dispersions. - Analysis on 'Equity Multiple', to understand the total cash received against the total equity invested. Ideal freelancers will have a strong background in financial modelling, specifically pertaining to property investments. Understanding of debt financing, equity investments and capability in generating these specific outputs is critical.

I'm seeking a proficient data analyst to decode my online shopping platform's sales data. The primary task is to accurately identify prevailing sales trends. Your role will encompass: - Cleaning and preparing raw sales data from the online shopping platform - Utilizing advanced statistical methods to analyze the data - Identifying significant sales trends - Providing a detailed report on the findings Ideal Skills: - Proven experience in data analytics, particularly sales data - Proficiency in statistical software like Python, R or SAS - Ability to interpret complex data and communicate findings effectively - Prior experience working with online shopping platform data will be advantageous. Your detailed unde...

...establish a pop-up chatbot for my PHP project, and an admin's data analytic dashboard. Chatbot Requirements: - Interactive conversation capabilities: Enable human-like engagement with users. - Natural language processing: Understand and respond accurately to user inquiries. - Integration with existing database: The bot should pull information from our present database to answer user questions. Admin's Dashboard Requirements: - Data visualization: Clear, intuitive graphical representation of data is required. - Data filtering: The dashboard should feature tools for sorting through data effectively. - Registered User Counts: Display the number of registered users on our platform. - Service Booking Record: Display the number of book...

I'm looking for an experienced article writer in Portuguese, with a keen interest in travel, to craft engaging and informative articles for our blog. The ideal candidate should have: - Proficiency in Portuguese: Native Portuguese speaker or highly proficient in the language with excellent writing skills. - Understanding of SEO: Knowledge of basic SEO principles to optimize the article for search engines. - Passion for Travel: A genuine interest in travel and the ability to convey this passion through engaging content. The article will need to be well-researched and informative while also being engaging and entertaining for our readers. The successful candidate will be able to create content that is both educational and enjoyable to read.

...scheduling website for my therapy practice. My scheduling is done through acuity, I would prefer to do initial site on Squarespace. Although I would ideally like to do it in Wordpress for future SEO optimization References: Key Features: * An Availability Calendar - Visible, easy-to-navigate interface displaying my availability for appointments. * Automatic Reminders – A system that generates reminders for clients' appointments. * Personalized Booking Page – Each client should have their own dedicated booking page. A standout aspect of this site is the Resources section, which must include: * Regularly updated articles and blog posts about relevant therapy topics. * A catalogue of recommended books and resources. * A comprehensive FAQs

I’m in need of an experienced Excel software engineer who specializes in automation. The project revolves around automating data entry tasks in Excel. We are an accounting firm and I am looking to automate my compliance practices. Tasks include 1) rolling forward previous year excel work papers 2) taking information from. Client data sheets (excel) and importing into new excel workpaper workbook 3) data analytics based on metrics 4) hyperlink to source data Ideal candidates should have: - Proven experience with Excel macro programming and automation - Ability to work with numeric and legal data - Strong attention to detail to ensure data accuracy This will be a valuable addition to our workflow. Looking forward to your pr...

I need help showing on the front end of my website on a product a display of options using a shopify app called VO Product options.

...website. Despite the website not currently being optimized for search engines, the aim is to improve its online visibility and subsequently improve rankings. Ideal skills and experience for this job: - Expertise in Search Engine Optimization - Experience with GoDaddy platform - Ability to develop and implement effective SEO strategies - Strong knowledge of web analytics and ability to analyze and interpret relevant site traffic data - Deep understanding of keywords and SEO tools A successful project will result in improved website traffic, and quality lead generation within a timeline we'll determine....

I'm in need of less than 5 engaging and well-researched health and wellness articles. I need a skilled writer to craft articles that are not only informative but also engaging. The ideal candidate for this project should have a background in health and wellness writing and be capable of delivering content that resonates with a general audience. Skills and Experience: - Prior experience in writing health and wellness articles - Ability to conduct thorough research - Understanding of SEO best practices - Excellent grammar and writing skills Please provide a few samples of your previous work when bidding.

Hi, I have a small online store using WooCommerce. Previously, I had Universal Analytics, Google Ads, and had run some Display and remarketing campaigns. I also used Google Tag Manager (GTM) to track some events. Although I have GA4 set up, I need someone to monitor upcoming campaigns, review conversions, ROI, and provide quarterly advice. As a first step, I need a review of the current setup of Analytics and GTM to ensure everything data’s is in order, so I can continue with Google Ads and launch an initial campaign. If you have experience in these areas and can offer these services, please get in touch.

Task at hand is to extract vocals from a highly distorted audio file OF APPROXIMATELY 8 MINUTES. I DO HAVE OTHER FILES I WOULD LIKE DONE AS WELL, IF EXTRACTION IS SUCCESSFUL. As a client, my ultimate target is related to: - Enhancing intelligibility within the dialogue to bring utmost clarity. - Identif...his son; thus every word could change the narrative. The audio clip has been intentionally distorted over crucial conversation. Do whatever it takes to make the conversation extremely clear irrespective of the overall audio quality. Those offering skills and experience in forensic audio analysis, audio software engineering will ideally match the job requirements. Familiarity with spectrogram analytics and noise reduction techniques would be a plus point. There is urgency to th...

I'm in need of a skilled Flutter developer who can assist me in creating an app for launching advertising campaigns on Facebook and Instagram. Key Features: - The primary functionality of the app should be allowing users to easily set up and launch advertising campaigns on Facebook and Instagram. - The app needs to be able to automate the process, requiring minimal manual intervention. - In addition to the automated campaign launching, the app should provide insights and analytics on the campaign's performance. Ideal Skills: - Proficiency in Flutter is a must. - Experience with social media advertising, especially on Facebook and Instagram, is highly preferred. - Understanding of automation tools and techniques will be advantageous.

I have an urgent need for a Windows application to be developed. The primary goal of this application is to prevent any remote screen sharing while the application is active. Key Requirements: - The app should be compatible with Windows operating system only. - The app must block mirroring screen while active - The app must unblock mirroring screen when inactive (means all screensharing/remote desktop apps should work - like teamviewer, vnc etc) - I am ok if they are connected; but I DO NOT want screen to be seen by remote people until its active I need a freelancer who is well-versed in Windows application development and has strong understanding of the API, Powershell, firewall settings, services etc. Your previous experience in developing secure applications is highly desirable. ...

I need to design a tracker control unit for the 137 MHz band antenna system of the ground station receiving weather information from the NOAA spacecraft on Arduino. The project must be modeled at https://projecthub.arduino.cc. Need your idea and help how to implement it.

I have a Ubuntu 22.04 server, currently with spark running perfectly. I want, however, integrate spark with Hive warehouse. In this project, you're required to perform the installing of Hadoop and hive and, after that, update settings in spark so it can connect with hive warehouse properly. You'll be provided with remote access via TeamViewer or anydesk.

As a creator focusing on educational content, I'm looking to further optimize and enhance the search visibility of my channel. Despite my channel already having high visibility in search results, I believe there's room for improvement in attracting more subscribers. The primary aim of this project is to increase my subscriber count. Key Requirements: - Enhancing SEO: The ideal freelancer should have a strong background in search engine optimization (SEO) techniques specifically tailored for YouTube. - Analyzing Current Metrics: Proficiency in analyzing YouTube analytics is a plus, to identify areas of improvement and capitalize on existing strengths. - Content Strategy: Suggesting and implementing strategies to maintain high visibility and attract more subs...

Need person who created 35+ unique article of any niche for adsense approval with copyright free images payment after adsense approval

...support (Swedish, Danish, English). Contact Form: Implement validation, translations, CAPTCHA, and backend management. Multilanguage Support: Set up inputs for Swedish, Danish, and English without auto-translation. Articles and Blogs: Improve layout, image handling, and formatting consistency. Search Function: Enhance search to include titles and body text. Main Picture: Add functionality to change the main picture with size guidelines. Home and About Pages: Ensure consistent formatting and editable content. DNS and Email Setup: Correct domain pointers and enable email functionality on server. Proven experience with Django web development and multilingual websites. Strong knowledge of HTML, CSS, and JavaScript. Familiarity with backend systems and database management in Dj...

I'm looking for someone who can help me deploy my script on an Ubuntu webserver. Key Requirements: - Deployment: I need the freelancer to take over the deployment process as I'm not familiar with it. - Updates: I'm unsure about how to manage updates to the application. I'm open to suggestions and would like the freelancer to provide recommendations on this. - Server Configurations: I need assistance with setting up the Ubuntu 22.04 server for hosting the script. Ideal Skills and Experience: - Proficiency in and server-side technologies. - Extensive experience in web server administration, especially Ubuntu. - A proactive approach in suggesting and implementing best practices for application deployment and server configuration. - Good communication sk...

...extensive experience in API development and extranet creation to help me build a hotel API and extranet system. Key Responsibilities: - Develop a Hotel API with functionalities including hotel availability retrieval, room booking, and inventory management. - Design an intuitive, easy-to-use Hotel Extranet with real-time room availability, online booking management, and robust reporting and analytics features. Key Requirements: - In-depth experience in API development, ideally in the hotel or travel industry. - Proficiency in creating user-friendly, efficient extranet systems. - Prior experience with dynamic pricing mechanisms and the ability to implement custom pricing for various customer segments. This is a challenging yet rewarding project that offers the opportunity to sh...

...Login/Register Projects page Investor dashboards Access to documents and contracts Equità Bio Casa Imobiliária: Property listings (template creation and eventual API connection to partner real estate brokearage platform) Property details Contact form Equità Construction Products and Services: Product catalog (API connnected to dropshipping platform) Service forms About Us: Company history Team Blog: Articles on the real estate and construction market Contact: Contact form Contact information Location Social Media Links: Instagram Facebook I would appreciate it if you could send us a proposal including: Your approach to the project. Estimated timeline and milestones. Detailed cost breakdown. Examples of similar projects you have completed. We lo...

I'm seeking a talented content writer to develop engaging and informative content for my makeup brand's website. The content should be tailored for a female audience and should maintain a friendly, conversational tone throughout. Key Requirements: - Develop general website content that showcases and promotes our products effectively. - Craft engaging and informative articles that align with the interests of our target audience. - Maintain a consistent, friendly, and conversational tone of voice throughout all content. Ideal Candidate: - Proven experience in content writing for beauty or fashion brands, particularly for female audiences. - Strong grasp of SEO best practices and the ability to incorporate these into the content. - Creativity in developing engaging and sha...

...well-researched articles blending history with travel, focusing specifically on creating biographies of historical figures related to the island. The final piece will need to be illustrated and formatted according to Amazon's guidelines, with the content posted on this platform. Key requirements: - Writing: Deliver engaging, well-structured articles with a clear focus on informative biographies of historical figures. - Illustrating: Create relevant and eye-catching illustrations that compliment the articles. - Amazon Expertise: Able to post content following Amazon's requirements on formatting and guidelines. Ideal candidate: - Background in history and travel writing. - Experience in creating biographies. - Proficient with i...

...concepts and designs into high-quality, efficient, and engaging mobile experiences. Your primary focus will be on the development of the Android application and its integration with backend services. Responsibilities: 1. Collaborate with game designers and artists to understand game mechanics, features, and visual designs. 2. Develop clean, efficient, and maintainable code for the Android platform using Java or Kotlin. 3. Implement game mechanics, user interfaces, animations, and audio effects according to specifications. 4. Optimize game performance for various Android devices to ensure smooth gameplay. 5. Integrate third-party libraries, APIs, and SDKs as required for features like analytics, ads, and social media sharing. 6. Conduct unit testing and debugging to ensure...

I'm aiming to improve my domain authority from the current 38 to 60. I have a multi-faceted strategy in place to achieve this, which includes a mix of on-page and off-page SEO efforts. Key Tasks: - Creating High-Quality Backlinks: I need an expert who can build high-quality backlinks from authoritative and relevant websites. These backlinks should be ethical and abide by search engine guidelines. - On-Page SEO Optimization: My website needs to be technically sound and well-optimized. This includes working on meta tags, improving site speed, enhancing mobile responsiveness, and ensuring a great user experience. Success Measurement: - I track the success of these efforts primarily through organic traffic and search engine rankings. As my domain authority improv...

...researcher to conduct a bibliometric analysis using VOSviewer for a project we have been working on for a while. The project falls within the category of social sciences. We have already gathered the data from WOS and Scopus. What I want is the visualization of this data along with explanations. (Small research database, around 120 articles) Key Responsibilities: - Conducting bibliometric analysis on a specific scientific articles dataset - Identifying and analyzing keyword occurrences within the dataset - Producing a comprehensive report on the keyword trends Ideal Skills: - Proficiency in VosViewer and other bibliometric analysis software - Experience in analyzing and interpreting scientific articles - Strong knowledge of bibl...

I am looking for a developer who can build me a SaaS app that will transform AI-generated text into undetectable AI text. The app should include three modules: AI Humanizer, AI Detector, and AI Generator. AI Humanizer...Originality AI, Undetectable AI, GPTZero, ZeroGPT, and Turnitin. It would also ensure that the transformed text maintains the original meaning and context while appearing human-written. AI Detector: This module will detect if the text given by the user is AI generated or not. AI Generator: This module will be used by user to produce high-quality, undetectable AI-generated content, such as essays and articles. Please bid only if you have extensive knowledge of Large Language Models and AI paraphrasing. Here are the examples of what I want exactly:

I’m seeking a data science expert, who specializes in machine learning, specifically with predictive analytics. The main goal of this project is to build a robust predictive model that can handle a yet-to-be-determined type of data. However, rest assured we have labeled data ready for model training. The perfect candidate would, therefore, have a strong background in: - Data science and predictive modeling - Machine learning application - Handling different sets of data, structured or unstructured. If you possess these skills and are able to rise to the challenge, kindly submit your proposal. I look forward to crafting a smarter future with your help!

I'm seeking an experienced Amazon account manager to take over and optimize multiple aspects of my Amazon account. - Product Listing and Optimization: Your role will include adding new products to the store, ...You'll be responsible for keeping track of product stock levels, coordinating with suppliers, and ensuring a healthy inventory turnover rate. - Advertising Campaigns: You'll be tasked with creating and managing advertising campaigns on Amazon, ensuring that they are cost-effective and drive sales. Ideal candidates should have hands-on experience with Amazon seller accounts and possess a deep understanding of e-commerce best practices. Prior experience with product listings, inventory management, and Amazon advertising is highly desirable. A good grasp...

I'm launching an art website and I need an experienced writer to craft engaging and informative articles on various art topics. The main focus will be on promoting the appreciation of art across the general public. Key Requirements: - Ability to create well-researched, high-quality articles on art - Understanding of different art forms and movements - Experience in writing for online platforms - A flair for engaging and captivating writing The ideal candidate will have a strong writing portfolio with a focus on art-related content. A background in art history or a related field would be an advantage.

...who can help me implement an IoT solution within a month timeframe. Key Aspects: - Device Connectivity & Communication: The chosen candidate should have a sound understanding of MQTT (Message Queuing Telemetry Transport) and how to use it to integrate various IoT devices. - Data Collection & Analytics: Proficiency in handling data streams from these devices, ensuring seamless collection, storage, and basic analytics. - User Interface & Experience: Creating a clear, intuitive UI to monitor and interact with the IoT data is essential. Ideal Skills: - Proficient in Java, MySQL, and Tomcat - Experience with MQTT and IoT SCADA is a plus - Strong background in designing user-friendly interfaces - Able to deliver quality work within a tight time...

I am seeking a skilled content creator with a deep understanding of health and wellness to generate high-quality written articles, videos, and infographics. The primary target audience for this content is professionals, therefore, the material must be engaging, accurate and offer valuable insights that cater to this demographic. Key responsibilities include: - Crafting informative and engaging written articles that cover various aspects of health and wellness in a professional context. - Producing visually appealing and compelling videos that are both informative and entertaining. - Creating visually engaging and easy to understand infographics that convey complex information in a clear and concise manner. The successful candidate will have a strong background in content c...

I am seeking a forward-thinking individual acquainted with managing and boosting visibility on Facebook, Instagram, and Twitter. This project shouldn't be a mere social media management job; I look forward to increasing brand awareness, generating leads, and driving substantial traffic to my website. Key Areas of Focus: - Brand Awareness: Through strategic campaigns, engage and attract our target audience's attention across varying age groups (Young adults: 18-24, Adults: 25-34, Middle-aged adults: 35-54). - Lead Generation: Create compelling content that generates valuable leads and conversions. - Web Traffic: Fortify initiatives that will straightforwardly funnel social media users to our website. Required Skills and Experience: - Proven track record in managing effe...

...strategy to launch and grow our brand on Amazon, Instagram, and Shopify. Create and manage marketing campaigns, including email marketing, social media, influencer partnerships, and paid advertising. Branding and Content Creation: Collaborate with designers and content creators to produce high-quality, engaging marketing materials, including product descriptions, photos, videos, and graphics. Ensure consistent brand messaging and visual identity across all platforms. Packaging and Presentation: Design and oversee the design and production of eco-friendly packaging that aligns with our brand values. Ensure packaging is both attractive and functional, enhancing the customer unboxing experience. Online Store Setup and Management: Set up and optimize online stores on Amazon...

I'm seeking a proficient Social Media Manager to efficiently handle my Facebook and Instagram accounts as well as Google ad campaigns. Primary tasks would include: - Creative content development - Ad campaign design and implementation - Thorough analytics tracking - Paid social media handling Importantly, the primary objective of this endeavor is lead generation. Therefore, I would appreciate someone with a proven track record in organic and paid lead generation. Experience in Google Ads and familiarity with the dynamics of Facebook and Instagram interfaces would give you a competitive edge over others.

I'm seeking a digital marketing...campaigns. This will involve creating posts across various platforms to engage with our audience and attract new customers. The Ideal Candidate: - Proficiency in managing various social media platforms, especially Facebook, Instagram, and Google. - Strong copywriting and content creation skills; experience with creating engaging content for marketing purposes. - Familiarity with social media analytics and reporting tools to measure the success of campaigns. - A creative thinker who can bring fresh ideas to the table and maintain consistency across all platforms. If you have a proven track record of digital marketing success, I'd love to hear from you. Please provide examples of previous work and detail how you can help elevate my busines...

...campaign performance, providing regular reports on key metrics such as open rates, click-through rates, and conversion rates. - Optimise the campaign based on performance data to achieve the best possible results. - Ensure compliance with all email marketing regulations and best practices. Requirements: - Proven experience in creating and managing successful B2B email marketing campaigns, particularly cold email campaigns. - Expertise in using Mailchimp for email marketing. - Ability to provide evidence of past successful campaigns, including metrics and results. - Strong copywriting skills with the ability to craft engaging and persuasive emails tailored to business clients. - Excellent analytical skills and experience with email marketing analytics tools. ...