Flash Motion Graphic for Company Homepage

--------------------------------------------------------------------- Project Description: Flash Motion Graphic for Company Homepage RFP Deadline: 5/16 Budget: $1000 - $1500, either billed hourly or flat project fee Project Deadline: 6/13 --------------------------------------------------------------------- THE BRIEF Acuity Mobile is a mobile marketing company offering complete solutions for mobile marketing, whether itís text, .mobi/wap sites, or phone appsÖ Our key differentiators are two-fold: 1) We offer location targeting, so that you can target based on GPS or WiFi triangulation your mobile users; 2) We offer the tools to manage content creation, delivery, analytics and optimization. Think of our technology and product as contextual advertising in the real world, to mobile devices. Kind of like the Google AdWords SEM platform but as applied to mobile advertising and marketing campaigns. Take a look at our beta site to see the look and feel of our new identity and get educated on our marketing offering. The challenge is that we would like to convey the robust solution of our advertising platform, revolutionary targeting capabilitiesÖ in a creative animation that shows both the backend an actual implementation of it all. E.g., how easy it is to create and send an offer, how itís sent out, what it looks like for a customer to receive the offer, how the userís response gets tracked, and finally how that data is used to optimize the marketing cycle. The target audience is the mobile marketing decision maker ñ the marketing research manager, CMO, etcÖ who wants a compelling solution to be able to manage their mobile marketing presence. Competitor links: [login to view URL] [login to view URL] [login to view URL] [login to view URL] Reference Material: See the attached animation as an example of how our technology can be applied to GPS units, in order to deliver marketing offers to end users. The look and feel of the flash should be ìdiagrammaticî or ìblue-printî like this oneÖ E.g. keep it simple with the vector shapes. -->email me for this video file Mandatories: - Please specify number of revisions included in your proposal - Rough storyboard concept - Demonstrate understanding of our product and the challenge of conveying its benefits in a short, snappy, understandable motion graphic SPECS Dimensions: 760 x 200* px (WxH) *height may be increased to accommodate creative Duration: designerís discretion Audio: designerís discretion, must have controls to turn off Other: the animation should loop, but would like it actionscripted so that with each page load, the presentation starts at a different point or section Where will the flash asset be placed? [login to view URL] (in place of the current ìMANAGE YOUR MOBILE MARKETING PRESENCEî hero graphic) Will copy be included? Not at initial stage, but may be specified during revision process. Will any creative assets be provided? A package containing the RGB color palette, vector brand assets and corporate typeface to be used will be provided upon kickoff.