Local interent marketing

Hi My site is [[login to view URL]][1] we are custom window treatment manufactuers {shades blinds , drapes}, Our clinets are mailny local [NY],my goals are as follow: i would like to increase my local interent expousre, and mainly the if it through SEO, PPA {pay per action} , SEM{ search engine marketing} or advertising. - to make chanes to the site in order to extend the duration a visitor spends on the site. - to ransform a vistior into an active action {like submmiting the call back request} When you replay this post, please give a specifec solutions you would provide for this challange. Best Roni Leiderman