Tiktok storytelling strategist

We are seeking an experienced Social Media Strategist to develop and implement a detailed, day-by-day social media campaign for the launch of our new cola beverage. The ideal candidate will be responsible for crafting a storytelling strategy that engages our audience from the initial brand introduction through to the product launch. Responsibilities: -Develop a comprehensive social media content calendar, detailing daily posts for platforms such as TikTok, Instagram Reels, and YouTube Shorts. -Outline specific themes, messages, and objectives for each phase of the campaign (introduction, community engagement, product anticipation, launch). -Provide clear instructions and guidelines for content creation, ensuring brand consistency. -Collaborate with the video editor to ensure content is visually engaging and optimized for each platform’s algorithm. -Monitor social media trends and adapt the strategy to maximize engagement and reach. -Engage with the audience through comments and direct messaging to foster a sense of community. -Analyze and report on the performance of social media campaigns, making adjustments as needed. Qualifications: -Proven experience in social media strategy and content planning, preferably in the beverage or FMCG industry. -Strong understanding of social media platforms, particularly TikTok, Instagram, and YouTube, and their respective best practices. -Excellent communication and copywriting skills. -Ability to analyze social media metrics and adapt strategies accordingly. -Creative mindset with a strong sense of brand storytelling. - Proven experience in Tiktok marketing and growth strategies - Strong understanding of the Tiktok platform and its audience - Creative thinking and ability to produce engaging content - Knowledge of social media marketing and trends - Excellent communication and collaboration skills