Difference between landing page and home page jobs
I am in need of a seasoned data ana...data visualization project for me. The main purpose of this project is: - Utilizing numerical data, categorical data, and time series data - Creating clear visual representations to aid in identifying trends and patterns - Spotting anomalies and outliers - Comparing various datasets An ideal candidate for this project would have a strong background in data analytics, preferably with previous experience in data mining and predictive modeling. Mastery in utilizing data visualization tools and software is also crucial. You should be able to understand and interpret complex data, and not only represent it visually but also spot anomalies, outliers and perform comparisons between different dat...
As a growing organization catering specifically to homeowners and potential home buyers, we need skilled graphic designers to develop our comprehensive brand guidelines. This will include essential design elements like: - Logo - Typography - Color palette Our brand appeals to individuals interested in purchasing or who already own homes. As such, your designs need to be clean, engaging, and inclusive - building trust and relatability. Although specific design styles weren't stated, we welcome creativity. Present us with your experiences and ideas. Show us that you're able to develop a unique, compelling and consistent brand identity that will resonate with our target audience. Ideal skills: - Proven experience in creating brand guide...
...windows and doors B2C in UK. We are seeking a skilled professional (who has a proven track record to present) to create a high-converting landing page aimed at lead generation. Key requirements: - Design & Development: The landing page should be visually appealing and optimized for conversions. - Content Creation: Content for the landing page. Advise if you are not able to do the content - text should be engaging and aligned with the lead generation goal and appropriate graphics and images sourced. Ideal candidates should have a portfolio that demonstrates their expertise in creating landing pages. Experience in my specific industry would be a plus. Please provide examples of your past work ...
...in need of a tax return amendment specialist who can swiftly and accurately adjust elements of my tax return. This will encompass the following areas: - Income adjustments -Write off my home write i conduct business at. -I use my vehicle -[Removed by Freelancer.com Admin for offsiting - please see Section 13 of our Terms and Conditions] meetings internet I'm looking for someone with specific experience in these areas who can decipher complex financial information with ease and deliver accurate results. The task is to be completed impressively swiftly - on the same day. I expect the freelancer to be wholly familiar with 1040 X filing, comprehensive in understanding deduction that can be written off whizz at navigating income and expenditure inf...
...to create a modern house design and floor plan. The house will be of medium size, between 1,000 - 2,000 square feet and should include 3-4 bedrooms. Your main tasks will include: - Designing and drafting a modern house that fits the given size range - Including 3-4 bedrooms in the floor plan - Making sure the design and layout of the house is family-friendly and functional - Suggesting and incorporating modern architectural features - Providing a complete set of drawings for the house design, including elevations, sections, and floor plans Ideal skills and experience for this job: - Proven experience in designing modern houses - Proficiency in architectural design software like AutoCAD, SketchUp, or similar - Creative ...
I recently applied for asylum due to my status as a bisexual individual and unfortunately, my application was refused due to credibility concerns. I'm in need of a professional who can help me create a compelling presentation that addresses these concerns effectively. Key Points: - The central focus of the presentation will be to bolster my credibility as an asylum applicant. - The presentation will need to be emotionally impactful and factually sound to communicate the authenticity of my asylum claim. - As I don't have any supporting documents, the freelancer will need to be highly skilled in using persuasive language and emotional storytelling to create a convincing narrative. Skills and Experience: - Proven experience in creating presentations fo...
I am looking for an experienced developer who can use Cython to wrap my existing CUDA code. This is a relatively simple code that is currently used for data analysis. Task: This is do...check if it works (1) run (with CUDAHOME env var) (2) run (fail at this point as the .so file generated does not contain the symbol (undefined symbol)) Ideal Skills: - Proficient in both CUDA and Cython - Experience in wrapping CUDA code using Cython - In-depth knowledge on data analysis algorithms - Ability to deliver high quality, optimised code Your main task will be to ensure seamless integration between the Cython and CUDA languages, ultimately elevating the efficiency and performance of my existing data analysis algorithm. Only those with relevant experience and...
I'm seekin...job title, company logo, and contact details in an eye-catching and professional manner. - Include my social media handles and website to encourage further engagement with my brand. - Design should strike a balance between being visually appealing and maintaining a professional appearance. Ideal skills for this project: - Proficiency in graphic design software to create a polished and attractive layout. - Experience in designing business cards that effectively communicate key information to clients and partners. - Creativity to suggest and implement design elements that enhance the overall impact of the cards. I'm looking for a designer who can deliver a high-quality, comprehensive business card design that h...
...illustrator to create a beautiful, nature-inspired, and slightly luxurious double-sided welcome card for our glamping site. The card should be informative and aesthetically pleasing. On one side of the card, a map of our campsite featuring: - Restroom and upscale bathroom facilities - Walking trails - Posh loos - Hot showers and dressing rooms - The Beaute Shed (for festival hair and makeup) - Wellness area (for massage and relaxation) - Hot tubs and sauna - Water points - Festival shuttle pick up / drop off point - Communal fire pit - Various types of accommodation (Bell tents, Tipis, Yurts etc.) - Bar and restaurant yurt - Crew camping areas - SIA security base - Main entrance and car park - Local landmarks such as Glast...
...photorealistic renders and videos for a range of products. The ideal candidate must excel in rendering techniques, possess meticulous attention to detail, and have the ability to breathe life into products through stunning visual representations. Responsibilities: Create photorealistic 3D models of products. Develop high-quality textures and materials. Render product images and videos using industry-standard software. Collaborate closely with the creative team to ensure alignment with brand guidelines. Optimize renders and videos for various platforms. Requirements: Demonstrated expertise in 3D rendering, modeling, texturing, and lighting. Proficiency in industry-standard 3D software. A strong portfolio showcasing past product visualisation ...
...of a professional website for my insulation and cladding company. The main focus of this website should be to generate leads and inquiries. Essential Features: - Project Gallery: A visual portfolio of our past projects showcasing the quality and diversity of our work. - Services: A clear and concise presentation of our services, focusing on why clients should choose us over competitors. I envision this website to have between 5-10 pages in total. The design should be clean, modern, and reflect the professionalism of our company. I'm looking for a web developer who has experience creating lead generating websites, particularly in the construction or home services sector. The ideal candidate should be able to understand the targ...
...are seeking a dedicated and proactive Medical Virtual Assistant or motivated high-achieving VA to oversee and manage all aspects of autism care for our son. This remote position requires an individual who is deeply committed to ensuring the highest standard of care and development for a child with autism. The successful candidate will manage therapy schedules, coordinate with top-tier therapists, and constantly seek the best treatments and practices across multiple therapeutic disciplines. Responsibilities: Coordinate and manage daily schedules involving various therapy sessions, including Gestalt Therapy, Occupational Therapy, Physical Therapy, Music Therapy, Behavioral Therapy, Play Therapy, Sound Therapy, Reiki Practice, Animal Therapy, Nutr...
I'm in need of a web developer to...Management System (CMS) using WordPress - Product categories: up to 5 categories - Dealer inquiry form - Home page banner - General inquiry form with a captcha - Slider functionality - No shopping cart or payment gateway - Articles section Ideal Skills: - Proficiency in WordPress and static website development - Experience in creating CMS-driven websites - Graphic design ability for home page banner - Understanding of product showcase and dealer inquiry integration - Expertise in implementing sliders and captcha functionalities Prior experience in building similar product showcase websites would be highly desirable. I'm looking for a clean, professional design that's fully functional an...
...imaginative t-shirt designer to create a design that's both creative and bold. The design should sneak in tones of vibrancy and brightness. - Theme and Style: The theme for the design is 'creativity'. The design needs to demonstrate a raw yet sophisticated vibe that's eye-catchy and impressive. - Mood: The design should evoke a sense of boldness, letting the vibrant colors convey the story. It's essential to strike a balance between creativity and vibrancy. - Target Audience: The design should be appealing for adults, particularly those around the age of 38. Thus, it must communicate maturity yet with a dash of playful creativity. Looking forward to working with someone who has experience with vibrant, creative de...
Daily Mon - Fri May need on weekends, but not often. Job about 5 hrs per day -looking...Must be okay with boudoir () 1. Daily Posting and some creating of reels to Instagram, Facebook, Tik Tok and YouTube 2. Create Stories and Post stories with text overlay 3. Repost scheduled reels that failed to post 4. Take Instructions on various additional tasks needed regarding social media 5. Send welcome messages Oversee 3 Social media Accounts across 4 social platforms. On Instagram, Facebook, Tik Tok and Youtube Text, Images and Content will be provided Must be available to work between hours of 9 pm and 8 pm EST
...flag football club, named American FFC, and need a LOGO and a CREST. I envision the colors to be Red (#c8102e), Blue (#013369), and White. The design should incorporate certain elements: - Spell the word 'AMERICAN' with the acronym 'FFC' beneath the 'A' & 'N'. (will be used on front of players' jerseys) - 'A' in 'AMERICAN' should be distinct and a central focus. (will be used on apparel like the Nike swoosh) - There should be a clear but classy separation between 'AMERICAN' and 'FFC' perhaps with a line or other creative means. - Consideration should be given for the placement of a 'Halo' at a strategically appropriate location in the logo. This ...
...systems or partner websites. * Review documents for accuracy and completeness, attaching supporting files as necessary. * Conduct searches for additional information to complete incomplete documents. * Verify, correct, and manage data integrity, including deletion of unnecessary data and data consolidation. This position demands meticulous attention to detail, a college degree, proficiency in basic software tools (Microsoft Office - Word & Excel), and accessibility to email and devices (computer or phone). We require individuals who can deliver fast, accurate, and specialized assistance to our clients. Job Duration & Hours: The job duration is flexible, ranging from 1 month to ongoing/undefined, with weekly hours varying between...
...popups, and few features to enhance user engagement and conversion on our app. The current app is based on an old version of [Airdev's Canvas Framework]() (version: <3.0) **Scope of Work:** - Convert old AirDev Canva based app pages and reusable elements to new responsive engine - Design and build popups for sharing and rating content - Design and build a public page optimized for conversion - Update and refresh the homepage/landing page - Create a faceted search page Optional scope - Custom plugin development (very basic plugin / wrapper for a test/production API) - Update a basic Brand Guideline document (if necessary) **Requirements:** - Strong design and UI/UX skills - Ability to work ...
...SEO strategies, particularly On-page, Off-page, and Technical SEO. My primary objective is to enhance my website's visibility to a business audience. Redesign website to reflect our commercial services of Facilities Maintenance, Signage and Lighting. Create more of a simplified feel (somewhere between Mom & Pop and large group, want to feel like a less expensive option and hometown.) Would like page to be dynamic, if possible, to morph to the city of the searcher. I would like specific landing pages to target the market of LED parking lot lights and Sign work, later I would like to add our facilities arm of Plumbing, Electric, General, HVAC. I would further like to be number 1 for searches in the state of ...
...seeking a proficient spreadsheet and data tracking specialist to build an auto-updating system. This system will track the NAV of various financial instruments; specifically ETFs, BDC, CLO and CEF funds. Key Requirements: - The system should efficiently track the discount/premium to NAV - The calculation for the discount/premium should be based on the Percentage Difference - Ensure an user-friendly interface with clearly labeled data points Ideal Skills: - Experience in financial data management - Proficient in automated spreadsheet creation - Understanding of financial instruments and NAVs - Strong analytical and problem-solving skills This project requires precision and a good understanding of the financial market. The end goal is to have...
Hello, I have installed the script. Home page is showing good , but the user panels including vendor and admin panel is showing broken. Please see the attached screenshot. I do not know the reason. If you know the reason then it is just 5 minute work. On the VPS i am using CWP panel. I really do not have budget for this, i will give you 5/5 star positive feedback. I will give you $2 for this task and positive feedback guaranteed.
Design a login page for the project Input will be username and password
...issued upon completion and full functionality of the project. Proper documentation must be provided to release the agreed payment. Daily code updates to BitBucket are required. Description: (Please see attached FILES to see a detailed description) I am seeking a skilled front-end developer to bring our event management application to life. This application empowers enterprises to efficiently create and manage event profiles, providing a dynamic platform for event interaction through features like live song requests. With Stripe integration, the app ensures secure financial transactions, while a user-friendly interface guarantees a seamless user experience. Each profile, linked to a unique QR code, grants access to real-time event information, facilitating engagement a...
Design, a interactive landing page with dynamic content and photos
I'm in urgent need of a skilled professional who can proofread and enhance my research project within 1 hour. The word count is between 500 to 1000 words, and the project is intended for academic submission. Key Tasks: - Proofreading: Checking and correcting grammatical errors, spelling mistakes, and punctuation. - Enhancement: Ensuring the flow of the project is coherent and consistent. - Review and improvement: Evaluate the logic and clarity of the content, making any necessary adjustments. Ideal Candidate: - Experienced in academic writing and proofreading. - Proficient in the subject matter of the research project. - Able to work under tight deadlines. - Excellent attention to detail.
...tracking, and communication between manager and employees. Project Overview: We require a user-friendly mobile application that enables managers to assign tasks, monitor their progress, and receive notifications upon completion. Additionally, employees should be able to update task statuses and notify managers when tasks are finished. Key Features: User Authentication: Secure login functionality for managers and employees. Task Assignment: Managers should be able to create tasks, assign them to specific employees, and set deadlines. Task Tracking: Real-time tracking of task progress, including status updates and completion notifications. Push Notifications: Automated notifications for task assignments, updates, and complet...
...be re-written in total. - Word Count: The average word count per post ranges between 500-1000 words. -Aslo You Have to Write Some New Blogs - Unique Content - Content Should Not be AI generated(We have checker) Responsibilities: - Retain the original meaning and tone of each post while enhancing its structure and readability. - Ensure the final output is free of grammatical errors and plagiarism. Ideal Candidate: - A proven track record in content re-writing, particularly blog posts. - Strong understanding of SEO and can optimize content for search engines without compromising quality. - Excellent command of English with a keen eye for detail. If you're passionate about creating engaging, high-quality content and have experience in trans...
I want a logo that has the brand name “Zycore Studios” written, each word on an arm and each arm has a different color and between them I want an eye and the background has to be purple
Detailed overall drawings will be provided ①Production of frame model - Basement of the first basement floor and first floor above ground, designated expression - Expression of floor level difference between the 2nd and 6th floors above ground - Expression of external finish ② Production of detailed reinforcement model - Column, girder, beam (at least 1, reinforcement spacing doubled) - Foundation, slab (only partial representation) ③ RC beam bending, shear analysis and design ④ Preparation of detailed labor distribution model (planned) schedule ⑤ Detailed reinforcement model (planned) construction cost estimation - Quantity calculation basis, work type statement, tally table, bar chart - Scheduled for final presentation - actual comparison ⑥ Preparation...
We need a simple marketing sheet to email potential customer about our company. I have attached a rough drawing of what we would like and some graphics to be used. Below is what text needs to be added. There is an image for paint2 that needs to be the background with an opacity so its not too loud. Final file should be Photoshop. Dimensions - 8.5x11 Text box 1 - Quality Repairs With Lifetime Warranty Text box 2 - Can Start Repairs Immediately Text box 3 - Locally Owned and Operated Text box 4 - Excellent Google Reviews Text box 5 - 2 Convenient Locations Location 1 540 Charles Hardy Parkway Dallas, GA 30157 770-966-2845 Location 2 1350 South Marietta Parkway Marietta, GA 30067 770-795-0323
I need an engaging and creative video to promote an e-book aimed at children between 5 and 10 years old. The script and image are both ready. I'm looking for someone with experience in video creation and artificial intelligence, who has a talent for developing child-friendly content. Experience in promoting products, people and digital products is a big advantage. The essence of the video is to follow the already existing text. Video speaking in Portuguese with English subtitles in a way that attracts our target audience. The objective, first and foremost, is to capture attention, arouse curiosity and, ultimately, motivate purchases.
I'm looking for an expert with experience in designing and rendering architectural drawings for secondary homes. The home should be between 500 and 1000 square feet. Essential features include separate living area and bedroom. Ideal freelancer would have: - Extensive experience in architectural design and drafting. - Knowledge of small home design. - Ability to adhere to specific space and layout requirements. - Portfolio demonstrating similar projects. Deliverables should include comprehensive drawings detailing all aspects of the home, geared towards ease of construction. A model or 3D rendering would be a huge plus.
...both written and verbal. Initial tasks will include creating a LinkedIn company page and generating compelling content using tools like Photoshop to enhance our online presence. Responsibilities: LinkedIn Company Page Creation: Develop a professional LinkedIn company page that effectively showcases our services and engages our target audience. Content Creation: Produce captivating visual content using tools like Photoshop to accompany our posts on LinkedIn and other social media platforms. Client Acquisition: Proactively reach out to potential clients who require transportation or customs clearance services, establishing rapport and fostering long-term relationships. Promotional Strategy: Devise and implement innovative st...
Hello, I am looking for someone with some knowledge about LeiaPix. The idea is to convert 2D image in video. I run a technology company for the real estate sector, creating and selling digital solutions for real estate professionals. I'm currently working on a project to create a platform that would enable estate agents to transform their photos into video using AI. Have a look on attach file. So I'm looking for people who know how to use LeiaPix and who can create quality effects to transform photos into video. My clients generally have between 8 and 15 photos per property.
I need an experienced Shopify developer to replace the default theme cart page with the Kaktus app cart page on my Shopify store. It is very crucial that the Kaktus app cart page matches the overall design and branding of my store. Ideal Skills and Experience: - Proficient in Shopify platform - Extensive experience in theme customization - Strong understanding of cart page functionality - Proven track record of incorporating third-party apps into Shopify stores - Design skills to ensure seamless integration with my store's current look and feel Please bid only if you have hands-on experience with theme customization on Shopify and can deliver a high-quality, visually consistent Kaktus app cart page that aligns well with ...
I'm looking for a skilled web designer to create an engaging landing page with the main purpose of generating leads. Details: - This project will need to collect the following information from the leads: email addresses and phone numbers. - Once collected, the leads need to be contacted or notified via email, phone call, and SMS. Ideal Candidate: - Proven experience in designing effective lead-generating landing pages. - Outstanding UI/UX skills. - Knowledge of email and SMS marketing. - Familiarity with data protection and privacy regulations. The ultimate goal of this project would be to create a user-friendly landing page that efficiently collects and manages our lead information. This is a great opportunity...
My website (mobile version only) has some loading issues. I need to fix this. (See the images), Only enter real price, fictitious prices ​​will be reported to the freelancer.
...backlinks should come from a niche relevant to Business websites, and should have a domain authority (DA) between 30-50. My maximum budget for per link is 100 to 150 INR. And I need 65 to 100 live links (It will be great if its follow and indexed links only). Without live link or indexed link, I will not release the milestone or payment. Note: Links should be live and active. I will provide 21 URLs in starting (5 Backlinks per URL I need). I have complete backlinks database of Per URL. Will share screenshots as well. I will give you one month of time, before 31st May, you need to complete this task and submit reports of live links. Key requirements: - 100 do-follow backlinks (21 URLs I will provide) - Domain authority should be in between...
Detailed overall drawings will be provided ①Production of frame model - Basement of the first basement floor and first floor above ground, designated expression - Expression of floor level difference between the 2nd and 6th floors above ground - Expression of external finish ② Production of detailed reinforcement model - Column, girder, beam (at least 1, reinforcement spacing doubled) - Foundation, slab (only partial representation) ③ RC beam bending, shear analysis and design ④ Preparation of detailed labor distribution model (planned) schedule ⑤ Detailed reinforcement model (planned) construction cost estimation - Quantity calculation basis, work type statement, tally table, bar chart - Scheduled for final presentation - actual comparison ...
...script is as close as possible to the original Windows script, the sound functionalities need to be replicated exactly. doesnt have to be python if u know something easier and simpler to maintain i dont care Key Skills Needed: - Proficiency in Python - Experience with MacOS scripting - Understanding of AHK (previous experience with this language would be beneficial) - Proficient in sound control within scripting The ideal candidate for this role would be someone who has a good understanding of AHK and Python, and is able to adapt the sound functionality of the AHK script to MacOS, while keeping the original features and functions of the script intact. budget 30dollar $Numpad2:: If (toggle1) { Send {v up} toggle1:=!toggle1 ; or false, but we started wi...
I'm seeking a knowledgeable professional to migrate our existing Java codebase and tests from Cucumber to Maven. Matcher skills and qualifications should include: - Proficient in both Java, cucumber and Maven - Experience in migrating code between frameworks with in java - Ability to ensure codebase and test functionality remains intact post-migration Interested experts, DM for further information. No additional features or functionalities needed at this stage beyond successful migration.
...Fisher (EWF) software from GitHub onto my Windows 11 device. I'm encountering an issue with the discrepancy between CMake build operation using MinGW compiler and pip install defaulting to Ninja compiler. Key Requirements: - Troubleshoot and resolve the discrepancy issue between CMake and pip install - Install the EWF software from GitHub onto a Windows 11 device Experience and Skills: - Proficient with Windows 11 - Experience with CMake, MinGW, and pip install - Strong understanding of Python, particularly version 3.9 or newer - Familiarity with installing software from GitHub Ideally, I'd like someone who can quickly identify and resolve the issue, allowing for a smooth installation and configuration of the E...
I need a simple, yet professional website designed and deployed to my Wordpress account. The website will primarily focus on promoting app downloads. Key Requirements: - Minimalist Design: I'm looking for a modern and minimalist style that is sleek and professional. - Home Page Focus: The main focus of the website will be the home page, with a single scroll design. - App Download Links: The primary goal of the website is to showcase app download links in an engaging manner. - Few Pages: The website won't have a large amount of pages, just enough to present the necessary information in a clear and concise manner. - New Design: The design should be fresh and in line with the current trends. I'm not in a hurry t...
I'm looking for a skilled developer who can take my SVG/FIGMA design and convert it into a responsive landing page using Bootstrap. Requirements: - Convert provided SVG/FIGMA design to a responsive landing page - Implement the landing page using Bootstrap - Apply a color scheme Skills and Experience: - Proficient in HTML, CSS, and JS - Experience working with SVG images and/or FIGMA designs - Strong understanding and experience with Bootstrap - Prior experience with responsive web design Please note, the landing page doesn't need any specific sections like "About Us" or "Contact Form" - just the landing page itself.
...skilled Squarespace expert to develop a professional and clean website for my short-term rental property management business. The website will consist of up to 15 pages, including content creation that's inspired by competitors but not directly copied. Key Requirements: - Immediate Availability: I need the project to start and complete promptly. - Squarespace Experience: A deep understanding of Squarespace is a must for this project. Key Functionalities: - Contact Form: The website should include an easy-to-use contact form for potential clients to reach out. - Newsletter Signup: There needs to be a newsletter signup form for visitors to subscribe to updates. - White Paper Landing Page: A dedicated landing page for white paper downloads ...
I aim to commence a dropshipping business involving items from AliExpress and selling them on eBay Australia. To do so, I am seeking expert opinion on five profitable items that are trending or popular. The niche or category doesn't matter, so it could be anything from electronics, home & garden items, to fashion accessories. - Considering the most competitive seller of the items on Ebay Australia, the 15% charges. - Aliexpress charges are 10% tax on the items and $2.99 shipping charges on each items Considering these 2 factors i want to make a profit margin of $4 -$10 on each products. Looking for longterm project. Please provide 1 research item just so i know we are on same page. Thanks Andy
I'm seeking a skilled architec...designing a 16,000 - 18,000 sqft, 2-story house on a site plot. Key Elements: - Landscaping with a focus on trees and flower trees - Traditional styled gate and fence - Rectangular swimming pool - Driveway made of cobblestone brick - Garage in rear of house 8-16 garages - Canopy Drive through in front of house like following design the most The ideal candidate would have experience in traditional architectural styles and landscaping designs. Understanding of space utilisation for a rectangular swimming pool and cobblestone brick driveways would be beneficial. Let's create a home that exudes elegance and sophistication while embodying the elements of a traditional aesthetic.
...developer who is experienced in both React.js and Node.js to implement an Echart tree diagram in our application. Our project has specific requirements that you need to keep in mind: - Customizable node color and style: I need the freedom to customize the color and style of individual nodes within the tree structure. - Ability to handle large data sets: The tree diagram should be able to efficiently represent and navigate through large amounts of data without sacrificing performance. - Interactive features like drag and drop: The diagram should support interactive features such as drag and drop. The main objective of implementing the Echart tree diagram is to help us in: - Visualizing hierarchical data: The tree diagram should help us repre...
I...looking for a skilled reel video editor to work on a variety of video types - specifically, wedding, corporate, and anchoring videos. Each video requires editing in between 60-90 seconds. You should have a well-rounded skill set in video editing, particularly in the following areas: - Color grading to accurately represent and enhance the mood and tone of each video - Inserting special effects for a more engaging and visually appealing output - Audio enhancements to ensure clear and crisp sound throughout the video You should ideally have hands-on experience in handling different types of videos and be familiar with the unique editing needs for each type. A sharp eye for detail and a creative mind are critical for this ro...
